Kaia Gerber has been appointed the newest Marc Jacobs ambassador. She is representing the brand in its spring advertising campaign.

Premier beauty marque, Marc Jacobs, has revealed Kaia Gerber as a new face of the brand. Her ambassadorship is reflected across the group’s first official campaign images from its spring marketing push for 2017. Shot by David Sims, the exercise entails print, outdoor, and digital executions.

Katie Grand was engaged for styling and Diane Kendal for makeup. Gerber’s hair was done by Guido Paolo, and her nails by Jin Soon Choi. For the first image, she wears the new High-liner Matte Gel Eye Crayon Eyeliner in whirl(pool), and the O!mega Lash Volumising Mascara in peacock.

In the second, Gerber unveils the Le Marc Liquid Lip Crème in slow burn. Fans can be among the first to score the long-wear lip solution exclusively on 28 November (Cyber Monday) only via the Sephora website. The products are a part of the new Spring 2017 collection which launches in January.

“We’ve had incredible women represent the brand, from Edie Campbell to Jessica Lange, and are excited to add Kaia Gerber to that list. Shooting her for the campaign was fantastic—her beauty, charm, professional work ethic, and personality proved the apple doesn’t fall far from the tree,” said Marc Jacobs.

The line will be available to customers at Sephora worldwide as well as select Marc Jacobs stores, Neiman Marcus, Bergdorf Goodman, Harrods, John Lewis, and online.

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