Macy's Archives | World Branding Forum

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Macy's encourages kids and their families to dust off and head back in style after lengthy lockdowns and a disrupted school year This school year,...

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Featured Marketing News

Macy’s and Klarna announce new five-year partnership

Olivia Pearce

October 9, 2020

In addition to integrating the Klarna Pay in 4 option on macys.com, Macy’s Inc. becomes an investor in Klarna Klarna, the global payments and shopping...

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Branding Featured Marketing News

Emirates partners Barclays for its First US Co-branded Credit Card

Anisha Kapoor

September 15, 2020

The credit card launch is in line with Emirates Skywards' strategy of offering its members more opportunities to earn Miles on the ground Emirates Skywards,...

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Branding Featured News

Macy’s Dresses Underserved Students in Prom Glam

Olivia Pearce

March 28, 2019March 29, 2019

Macy’s has teamed up with Becca’s Closet and Say Yes to the Prom to extend style and education opportunities to high school students in need.

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Featured Marketing News Videos

Macy’s Evokes Spring with Find Your Beautiful

Anisha Kapoor

March 11, 2019March 12, 2019

Macy’s is stepping into spring with a fashion assortment of pastels and metallic hues and campaign which redefines the expression of beauty. Macy’s is making...

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Featured Marketing News

Macy’s Launches New Star Rewards Loyalty

Anisha Kapoor

September 28, 2017September 28, 2017

Macy’s Announces the Reinvention of the Retailer’s Loyalty Programme, Star Rewards Using their Macy’s card and beginning 2 October 2017, Macy’s customers can enjoy an...

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Branding Featured News

Macy’s Takes Comfort Home with Premium Bedding Line

Olivia Pearce

August 25, 2017August 25, 2017

Macy's has partnered with Lucky Brand to launch a bedding line which features five premium offerings to include quilts, throws, and more. Macy's has launched...

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Featured Marketing News

Macy’s Sparks Urbane Flare with Designs by Yigal Azrouel

Deborah Joy Peter

February 16, 2017February 16, 2017

Macy's has launched a new range dubbed YYIGAL. Created by Yigal Azrouel, it features tops, faux leather motorcycle jackets, and more. Macy's has unveiled a...

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Featured Marketing News Videos

Macy’s Celebrates Believe with The Santa Project

Deborah Joy Peter

December 23, 2016December 23, 2016

Macy’s has amplified the festivities around its Believe campaign with The Santa Project, which has seen a major following since its debut. As part of...

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Macy’s Reignites Believe Campaign with The Santa Project

Thomas Ng

November 14, 2016November 14, 2016

An extension of its annual Believe campaign, The Santa Project by Macy’s is being run on Twitter, Facebook, Instagram and YouTube. Macy's has rolled out The...

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Advertising Featured News Videos

Macy’s Trolls Retail Space with DreamWorks

Joshua Hughes

September 20, 2016September 20, 2016

Trolls-themed product will feature at select outlets with in-store displays and more at Macy’s Herald Square flagship store in New York City. Macy’s has secured a...

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Featured Marketing News

Macy’s Celebrates Latino Heritage with Jencarlos Canela

Deborah Joy Peter

September 16, 2016September 16, 2016

A series of activations by Macy’s entails events across America, panel discussions, and inspiring stories featuring Jencarlos Canela. Macy’s has secured a partnership with international recording...