Macy’s has partnered with Lucky Brand to launch a bedding line which features five premium offerings to include quilts, throws, and more.
Macy’s has launched Lucky Brand Home, a new bedding collection created for the brand, which features duvet covers, comforters, hand-crafted quilts, sheet sets, throws, and decorative pillows in a relaxed aesthetic, and is now available online and heads to 100 stores from 15 September.
Debuting with five premium offerings, each as three-piece sets that include a duvet cover or comforter and two shams, the line ranges from indigo hues with the Sienna set to the neutral tones of the Ventura Waffles and Santa Fe Stripe. The portfolio also entails a series of other products.
Additional highlights span cotton quilts, throws, and coverlets as well as decorative pillows crafted using a range of techniques. Evolving from vintage denim creations, its home segment positions Lucky Brand as a lifestyle label which transports shoppers right from wardrobe to bedroom.
“We are particularly proud of the craftsmanship behind the range. From the tassel details in the throws to the intricate embroideries of our quilts, Lucky Brand is beautiful in any space and easy to care for and style,” said Roberson Keffer, Vice President and Home Fashion Director at Macy’s.
“The collection is rooted in our heritage and the West Coast casual lifestyle. The line is beautiful, the style is highly differentiated, and the quality of every product is amazing. We see this launch as an important extension of our product offering to support the active lifestyle of our consumers.”
