Macy’s Dresses Underserved Students in Prom Glam

macy's becca's closet

Macy’s has teamed up with Becca’s Closet and Say Yes to the Prom to extend style and education opportunities to high school students in need.

Macy’s has again partnered with non-profit, Becca’s Closet, and TLC’s Say Yes to the Prom, to create fresh looks as well as offer educational and career-building opportunities to underserved students. For every dress purchased online and in-store, one will be donated to a girl in need.

Becca’s Closet is a charity that donates evening gowns to high school goers unable to afford their own for occasions such as homecoming, prom, and the military ball. For the project, up to 5,000 dresses have been allotted as giveaways. The current alliance marks the third collaboration.

Macy's is collaborating with Becca's Closet and TLC's Say Yes to the Prom for a third year.
Macy’s is collaborating with Becca’s Closet and TLC’s Say Yes to the Prom for a third year.

As an add-on benefit, Macy’s customers will receive an invitation to book an appointment for a complimentary prom makeup session with their purchase. Meanwhile, the partnership with Say Yes to the Prom also returns for a third year and kicks off its eighth annual edition across TLC.

While the brand has the largest assortment of dresses and beauty accessories, its experts at the Macy’s Fashion Office have curated a one-stop shop featuring styles that cater to party-goers. Driving the mission forward, 1,000 underserved students in America will get a full prom experience.

“We have curated an exciting selection of fashion and accessories to create beautiful prom moments this season. From frothy layers of tulle to high-shine metallic, our assortments provide something for every kind of personal style,” said Durand Guion, Vice President of Macy’s Fashion Office.