LEGO Group Archives | World Branding Forum

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Big Talk From Small LEGO – Toy Company CEO Tops the Nordic Leader Speaker Index

September 22, 2023

The AI analysis looked into ten Nordic company leaders’ speaking skills, assessing six factors to measure the speaker’s impactfulness. The leaders analyzed represent the most valuable...

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General News Technology

LEGO and Gameloft Launch Virtual Gaming Zone for Kids

Ashley Ooi

June 21, 2023

The LEGO Group has collaborated with Gameloft for brands to unveil a new online LEGO gaming experience for kids. Part of the LEGO Friends world,...

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LEGO Group extends partnership and commitment to Singapore

Olivia Pearce

August 10, 2021

LEGO Group will continue to invest in locating and developing key digital and creative teams at its Singapore Hub which originally opened in 2013 The...

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Campaigns Featured News

The LEGO Group reveals first prototype brick made from recycled plastic

Olivia Pearce

June 29, 2021

LEGO Group's new prototype uses PET plastic from discarded bottles and is the first brick made from a recycled material The LEGO Group has unveiled...

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Campaigns Featured News

LEGO celebrates self-expression with Billy Porter in its latest campaign

Olivia Pearce

March 18, 2021March 18, 2021

LEGO's second in a new series of four films sees Billy Porter showcase his new red carpet look inspired by self-love, happiness and two children...

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Advertising Campaigns Featured News

LEGO recreates iconic 1980’s ad to celebrate female leaders of tomorrow

Eliza Jane

March 11, 2021

The LEGO Group is calling on families to help celebrate the skills, interests and creative potential of the next generation of female leaders by recreating...

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Campaigns Featured News

LEGO Group partners cultural creators to showcase children’s creativity

Olivia Pearce

March 1, 2021March 1, 2021

LEGO Group showcases children’s creativity and inspires them to 'Rebuild the World' Award-winning US perspective artist Alexa Meade has unveiled her latest work, a new...

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Branding Featured News

LEGO Group announces its latest climate action initiative

Olivia Pearce

February 17, 2021

LEGO Group reinforces its commitment to lower its carbon footprint and help consumers make more sustainable choices The LEGO Group has joined the European Commission’s...

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Industry News

LEGO Group appoints Colette Burke as Chief Commercial Officer

Anisha Kapoor

January 4, 2021January 4, 2021

Colette joins the LEGO Group from consumer electronics company, Bose Corporation, where she was Vice President Global Sales The LEGO Group has recently announced the...

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Campaigns Featured News

LEGO Group announces new carbon emission reduction goal

Olivia Pearce

December 7, 2020

The LEGO Group commits to a new carbon emission reduction target in line with the Paris Agreement’s most ambitious 1.5°C trajectory The LEGO Group has...

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Branding Featured News

Jeep and LEGO Group unveils its latest collaboration

Joshua Hughes

December 4, 2020December 4, 2020

Jeep brand and the LEGO Group reveals the newest LEGO Technic model, the one-of-a-kind Jeep Wrangler Rubicon Jeep brand and the LEGO Group revealed the...

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Campaigns Featured News

LEGO campaign sees children from around the world rebuild the Holidays

Eliza Jane

November 4, 2020

The campaign showcases families coming together and experiencing the joyful, humorous adventures that children create and explore as they build, unbuild and rebuild with LEGO...