LEGO Archives | World Branding Forum

Read Time:3 Minute, 26 Second

The LEGO Group and LEGO Foundation have announced a series of initiatives set to debut at LEGO Stores, the LEGO House in commemoration of the...

Read Time:1 Minute, 27 Second

Branding General Marketing News

LEGO VIP Programme Rebrands to LEGO Insiders

Ashley Ooi

September 5, 2023

The LEGO Group has announced the recent rebrand of its VIP programme, moving the LEGO VIP membership to a new one called LEGO Insiders. The...

Read Time:3 Minute, 24 Second

Featured General News

Lego Works to Remove Bias From it’s Toys

Joshua Hughes

October 11, 2021

Lego announced it will work to remove gender stereotypes from its toys after a global survey the company commissioned found that attitudes to play and...

Read Time:2 Minute, 9 Second

Campaigns Featured News

LEGO celebrates self-expression with Billy Porter in its latest campaign

Olivia Pearce

March 18, 2021March 18, 2021

LEGO's second in a new series of four films sees Billy Porter showcase his new red carpet look inspired by self-love, happiness and two children...

Read Time:1 Minute, 55 Second

Branding Featured News

LEGO Group announces its latest climate action initiative

Olivia Pearce

February 17, 2021

LEGO Group reinforces its commitment to lower its carbon footprint and help consumers make more sustainable choices The LEGO Group has joined the European Commission’s...

Read Time:1 Minute, 44 Second

Advertising Branding Campaigns Featured Marketing News Press Release Public Relations

World Branding Awards 2020-2021 sees over 400 named ‘Brand of the Year’

Eliza Jane

December 15, 2020December 16, 2020

More than 250,000 consumers participate in the 2020-2021 World Branding Awards The highly prestigious World Branding Awards – the ultimate global brand recognition accolade, now...

Read Time:2 Minute, 15 Second

Campaigns Featured News

LEGO campaign sees children from around the world rebuild the Holidays

Eliza Jane

November 4, 2020

The campaign showcases families coming together and experiencing the joyful, humorous adventures that children create and explore as they build, unbuild and rebuild with LEGO...

Read Time:1 Minute, 48 Second

Design Featured News

LEGO DOTS brings Halloween Hocus Pocus to Animal Crossing

Eliza Jane

October 30, 2020October 30, 2020

LEGO DOTS offers a fun new way to design surfaces and customise for individual self-expression on Animal Crossing Fans of Animal Crossing and LEGO DOTS...

Read Time:1 Minute, 21 Second

Industry News

LEGO Group appoints Atul Bhardwaj as its Executive Vice President

Anisha Kapoor

October 21, 2020

Bhardwaj will be responsible for LEGO Group's digital and technology teams, and oversee its continued digital transformation to support long-term growth The LEGO Group has...

Read Time:2 Minute, 7 Second

Design Featured News

Adidas and the LEGO Group embark on a multi-year partnership

Eliza Jane

October 20, 2020

The Adidas and Lego collaboration is set to inspire creativity and foster a playful, positive, and inclusive world for adults and children from and background...

Read Time:4 Minute, 53 Second

Campaigns Featured News

Lego Group to invest $400M to accelerate sustainability efforts

Olivia Pearce

September 18, 2020

LEGO's investment will also focus on a range of social and environmentally focussed actions to inspire children through learning through play, making the business more...

Read Time:2 Minute, 26 Second

Campaigns Featured News

Lego Group announces partnership with the Ellen MacArthur Foundation

Eliza Jane

September 8, 2020

Ellen MacArthur Foundation and LEGO Group join forces to accelerate the move towards a circular economy by helping build a better planet for future generations...