Launches Archives | World Branding Forum

Read Time:56 Second

Express celebrates female empowerment through a collaboration with All Womxn Project founders, Clémentine Desseaux and Charli Howard. Express has rolled out Women Together, a campaign...

Read Time:54 Second

Branding Featured News Videos

ShoeDazzle Steps into Style with Erika Jayne

Olivia Pearce

March 1, 2019March 1, 2019

ShoeDazzle has partnered with actress and music artiste, Erika Girardi, to launch two show-stopping footwear collections in its latest season. Fashion ecommerce heavyweight, ShoeDazzle, has...

Read Time:58 Second

Campaigns Featured News

Sol Chelada Announces American Release

Deborah Joy Peter

February 28, 2019February 28, 2019

Mexican savoury beer offering, Sol Chelada, has made its way into the United States and will be made available to consumers via MillerCoors. Mexican beer...

Read Time:1 Minute, 7 Second

Indian Motorcycle Revs Up with Roadmaster Elite

Thomas Ng

February 28, 2019February 28, 2019

American bike company, Indian Motorcycle, has introduced the 2019 Roadmaster Elite, which is its latest ultra-premium touring model. Indian Motorcycle has rolled out the 2019...

Read Time:1 Minute, 12 Second

Featured Marketing News

Starbucks Reserve Roastery Tokyo Launches

Anisha Kapoor

February 27, 2019February 28, 2019

Starbucks Reserve Roastery Tokyo amplifies the brand’s commitment to coffee innovation in Japan, its first market outside of North America. An earnest tribute to premium...

Read Time:1 Minute, 11 Second

Branding Featured News

Hyatt Premieres Andaz Munich Schwabinger Tor

Olivia Pearce

February 27, 2019February 28, 2019

Hyatt Hotels has announced the opening of its first Andaz-branded hotel in Germany, with the location set in Munich’s Schwabinger Tor. Hyatt has announced the...

Read Time:47 Second

Design Featured News

Wrangler Launches ICONS for Urban Wearers

Olivia Pearce

February 26, 2019February 26, 2019

With its ICONS collection for both men and women, Wrangler reissues classic designs to deliver six key denim styles for the urban wearer. Wrangler has...

Read Time:1 Minute, 31 Second

Featured Marketing News

Tim Hortons Pours its Coffee Culture into China

Deborah Joy Peter

February 26, 2019February 26, 2019

Canadian coffee chain, Tim Hortons, has rolled out its store first in China. The new restaurant is strategically located in central Shanghai. Tim Hortons has...

Read Time:1 Minute, 20 Second

Advertising Featured News

H&M Pays Homage to New York with Love Letter

Joshua Hughes

February 25, 2019February 25, 2019

H&M has rolled out a campaign to celebrate its American heritage and the upcoming opening of four new locations in New York City. H&M Loves...

Read Time:1 Minute, 3 Second

Advertising Featured News Videos

Burger King Pokes Some Fun with KFG Swipe

Joshua Hughes

February 21, 2019February 21, 2019

Burger King has debuted its new Grilled Chicken Sandwich with a campaign led by its brand mascot, the King of Flame-Grilling or KFG. Burger King...

Read Time:1 Minute, 0 Second

Advertising Featured News Videos

Subaru of America Welcomes 2019 Forester

Joshua Hughes

February 15, 2019February 15, 2019

Subaru of America has rolled out the newest version of its Forester with an advertising campaign featuring three creative spots for television. Subaru of America...

Read Time:52 Second

Branding Featured News Videos

Manchester United Teams Up with Maui Jim

Olivia Pearce

February 15, 2019February 15, 2019

Manchester United has partnered with global eyewear brand, Maui Jim, over several sun and optical ranges slated to launch later in the year. Manchester United...