Conor McGregor has introduced Champ Champ Rosé to the world, a wine produced and sold by his new spirits company, McGregor Vineyards.

McGregor Vineyards, a new brand by Conor McGregor, will start selling Champ Champ Rosé next month. The bottle is set to hit retail shelves and restaurants in Ireland and the United States on 1 May 2019. At a live Miami event today, the fresh entry will be unveiled.

The Florida reveal kicks off a 60-second television commercial. The short film featuring the athlete will also be released via his Instagram channel. Meanwhile, the Champ Champ Rosé will be highlighted with social media and a multi-million-dollar television and digital push.

The campaign coincides with the product’s dual-market premiere happening a month from today. The McGregor Vineyards venture follows the Proper No. Twelve Irish Whiskey debut, which according to the group, is now the most-followed spirit in the world on social media.

“I am very proud to introduce Champ Champ Rosé to the world. People who know me know I am a proper whiskey man through and through, but they also know that I enjoy having a glass of rosé on a hot summer’s day,” said Conor McGregor, McGregor Vineyards Founder.

“Working with one of the finest winemakers in the world, who did a great job blending this sublime creation with McGregor Vineyards, was important. I look forward to tasting it with Robert Parker Wine Advocate tasters, and Marvin Shanken, who is a wine and spirits guru.”

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