Industry Archives | World Branding Forum

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Ken Wincko of PR Newswire Joins CMO Council Advisory Board

July 27, 2015

Ken Wincko, Senior Vice President of Marketing of PR Newswire has been invited to participate in the Chief Marketing Officer (CMO) Council's North American Advisory...

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Industry News

James Mueller is New Senior VP, International Sales, Marketing & Revenue Management of Hertz

Anisha Kapoor

July 22, 2015

The Hertz Corporation has appointed Jim Mueller as Senior Vice President for International Sales, Marketing and Revenue Management effective July 21, and will be based...

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News Public Relations

Tim Sutton New Chairman of Weber Shandwick EMEA APAC; Baxter Jolly is APAC CEO

Anisha Kapoor

July 20, 2015

Weber Shandwick, one of the world's leading global public relations firms, has named Tim Sutton chairman of Weber Shandwick EMEA and Constituency Management Group (CMG)...

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Advertising News

HookLogic Native Ads Poised to Surpass $100 Million in Sales This Year

Thomas Ng

July 15, 2015July 15, 2015

Performance marketing company experiences rapid acceleration in mobile commerce and international footprint HookLogic, a leader in performance marketing for brands, says that it expects to...

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Industry News

Vivian Yin Appointed CEO of FremantleMedia China

Anisha Kapoor

July 14, 2015

FremantleMedia, one of the largest creators and producers of television brands in the world, today announced the appointment of Vivian Yin as CEO, FremantleMedia China....

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Featured Industry Marketing News

Brand Innovators Brand Week Goes To San Francisco July 13-17

Anisha Kapoor

July 10, 2015July 10, 2015

Leading Consumer Marketers to Speak at Events Hosted by Brands throughout the Bay Area Brand Week San Francisco starts next week, with week-long event at...

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Featured Industry News Videos

“New Music Fridays” Starts Today as Albums and Singles Switch Over to Unified Global Release Day

Joshua Hughes

July 10, 2015

An aligned single global release day for music takes effect from today, with tracks and albums to be released at 00.01 on Fridays each week...

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Advertising News

GroupM Predicts Continued Strength in UK Ad Spending

Joshua Hughes

July 8, 2015July 8, 2015

Advertising spending in measured media in the U.K. is expected to show a 6.3 percent increase this year, once again the fastest growth of any...

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News Public Relations

Christy Salcido Rejoins Ketchum as Ketchum West Brand Marketing Practice Director

Anisha Kapoor

July 8, 2015

Global public relations firm Ketchum announced that Christy Salcido has rejoined the agency as SVP and director of the Ketchum West Brand Marketing Practice. Based...

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Branding Featured News

Kraft Foods and H.J. Heinz Completes Merger to Become The Kraft Heinz Company

Olivia Pearce

July 3, 2015July 3, 2015

Becomes the 3rd largest food and beverage company in North America and the 5th largest in the world The Kraft Heinz Company has successful completion...

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Featured Industry News Videos

Y&R Cannes Lions Glory; Won 89 Lions Across More Offices Than Any Other Global Network

Joshua Hughes

July 2, 2015July 2, 2015

Achieves Its Best Performance Ever; Y&R Takes Home the Grand Prix in Media, a First for Turkey Y&R closed out the Cannes Lions Festival of...

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Industry News

Mike Zaneis to Become Permanent President & CEO of Trustworthy Accountability Group

Thomas Ng

July 2, 2015July 2, 2015

The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, has announced that Mike Zaneis will...