The Hertz Corporation has appointed Jim Mueller as Senior Vice President for International Sales, Marketing and Revenue Management effective July 21, and will be based at Hertz’s international headquarters office outside of London.

Mueller will report functionally to Jeffrey Foland, Senior Executive Vice President and Chief Revenue Officer, and operationally to Michel Taride, Group President, Rent a Car International.

He will be responsible for Hertz Rent a Car international sales and marketing activity, revenue management (pricing) and ancillary revenues. He joins Hertz as a senior-level international sales and marketing executive with extensive experience in the Asia/Pacific, Europe, Middle East, Africa and India regions most recently as Senior Vice President, Global Sales for Etihad Airways, and previously holding international positions for United Airlines and Northwest/Delta Airlines.

“Jim has a proven record of executing successful international sales strategies and will take responsibility for driving the quality of our international revenues as well as our global sales and revenue management strategies into our international markets,” said Foland.

Mueller has most recently served as Senior Vice President, Global Sales for Etihad Airways. He has also served as Vice President, Atlantic and Pacific Sales for United Airlines, where he led marketing and sales activities for Asia/Pacific, India and EMEA markets, including joint venture sales with the Lufthansa Group, Air Canada and All Nippon Airways. Previously at United Airlines, he held the positions of Vice President, Asia Pacific and Managing Director, Customer Solutions.

“We are pleased to have Jim join the organisation with his breadth of travel industry experience in global markets and success in integration of multi-brands,” added Taride.

Mueller joined United Airlines from Northwest Airlines/Delta Airlines where he most recently served as Managing Director, Vice President Global Cargo Sales and Managing Director, Asia. Mr. Mueller started at Northwest Airlines in 1993, holding increasingly senior roles in pricing, yield management, revenue management, marketing planning and sales.

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