IKEA Rugs: Fits Well in Every Style and Budget
Do you know Ikea rugs are the most popular and timeless rugs, dispatching the best quality? So now you know! Ikea is best known for...
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IKEA to Open Oxford Street Store by Autumn 2024
Swedish furniture brand IKEA has undergone a one-year delay plan for the opening of its iconic store on Oxford Street in central London. Initially predicted to open...
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11 Memorable Brand Jingles and Songs From Global Brands
Whether to the tune of Jingle Bells or Happy Birthday, memorable brand jingles are hard to forget. In branding and advertising, a jingle plays a...
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Ikea Norway Life Collection
Following the Trash Collection 2021, a campaign and initiative that spotlighted Ikea furniture which had been salvaged from the rubbish and re-sold at its second-hand...
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Ikea Norway’s ‘Baby Names Catalogue’
Swedish retailer Ikea is known for the distinctive names of its flat-pack home products. The company’s Norway branch has built "a name bank” with over...
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Ikea buys landmark Topshop building
The Swedish giant Ikea will turn several floors of the huge Oxford Street site into a furniture store as part of a strategy to open...
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IKEA appoints Linus Karlsson as its Chief Creative Officer
Linus Karlsson's main assignment will be to set the creative direction for IKEA Range and Marketing & Communication which includes creatively leading and inspiring the...
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IKEA announces its latest project, H22, in partnership with an entire city
The project explores the definition of ‘home’ by developing new living, community and retail ideas co-created between IKEA, the citizens of Helsingborg and other local...
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IKEA accelerates transformation towards recycled polyester
IKEA is committed to ending the dependency on virgin fossil materials and use only renewable or recycled materials by 2030 In 2019, IKEA announced the...
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IKEA launches new 2030 forest agenda for improved forest management
IKEA announces agenda to further enhance biodiversity, mitigate climate change and drive innovation to use wood in even smarter ways The IKEA business has for...
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IKEA launches ‘Fortune Favours the Frugal’ sustainability campaign
IKEA hopes to reposition the notion of ‘frugal’, highlighting the benefits of being thrifty and sustainable instead, for both people and the planet alike IKEA...
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World Branding Awards 2020-2021 sees over 400 named ‘Brand of the Year’
More than 250,000 consumers participate in the 2020-2021 World Branding Awards The highly prestigious World Branding Awards – the ultimate global brand recognition accolade, now...