Fragrances Archives | World Branding Forum

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Paris Hilton has added to her Golden Rush collection with the entry of a new floral release dubbed Rosé Rush created by Richard Herpin. Paris...

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Featured Marketing News

Paris Hilton Celebrates Duality with Gold Rush Man

Anisha Kapoor

February 8, 2017February 9, 2017

Paris Hilton is expanding her fragrance portfolio this February with the launch of a masculine version of Gold Rush Woman released in 2016. Paris Hilton has...

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Sarah Jessica Parker Asks Stash Fans to #ComeandFindIt

Thomas Ng

August 30, 2016August 30, 2016

Sarah Jessica Parker is using the power of suggestion to spark discovery. A global street art push is teasing the ultimate Stash reveal. Sarah Jessica Parker...

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Advertising Featured News

Old Spice Unveils New Partnership with Von Miller

Joshua Hughes

August 23, 2016August 23, 2016

As Official Deodorant and Body Wash of the NFL, both Old Spice and the Hardest Working Collection celebrate legendary protection for men. Old Spice has...

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Campaigns Featured Marketing News

Kenneth Cole Elevates Masculinity with Black Bold

Deborah Joy Peter

July 27, 2016July 27, 2016

The Kenneth Cole campaign around said premiere was shot by photographer, Gregory Harris, and features David Alexander Flinn. Kenneth Cole has launched Black Bold, marking...

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Branding Campaigns Featured News

Charlotte Tilbury Unveils Scent of a Dream with Kate Moss

Olivia Pearce

July 26, 2016July 26, 2016

Scent of a Dream by Charlotte Tilbury debuts in August. The campaign was shot by Sølve Sundsbø and the film directed by Baillie Walsh. Charlotte Tilbury has...

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Branding Campaigns Featured News

Tommy Hilfiger Unveils #THEGIRL with Gigi Hadid

Deborah Joy Peter

July 20, 2016July 20, 2016

Debuting in July, #THEGIRL is anchored in a digital push that reflects Hadid's style and the Tommy Hilfiger 'classic American cool' heritage. Tommy Hilfiger will launch #THEGIRL, a...

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Branding Campaigns Featured News Videos

Davidoff Debuts #LoveTheOcean with Scott Eastwood

Olivia Pearce

July 1, 2016July 1, 2016

The message of the Davidoff short is a call to action to safeguard one of the world’s most precious yet endangered natural resources. Davidoff Cool Water,...

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Branding Featured News

Elizabeth Arden Acquires Christina Aguilera’s Fragrances

Olivia Pearce

May 12, 2016May 12, 2016

The aforementioned move supports the brand’s global expansion in Europe and presents an exciting new frontier for Elizabeth Arden. Luxury beauty juggernaut, Elizabeth Arden, has...

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Branding Featured News

Saks Fifth Avenue Expands Collection with EB Florals

Olivia Pearce

May 5, 2016May 5, 2016

Saks Fifth Avenue is exclusive retail destination for EB Florals in Beverly Hills, San Francisco, Las Vegas, Houston as well as Toronto. Saks Fifth Avenue...