Scent of a Dream by Charlotte Tilbury debuts in August. The campaign was shot by Sølve Sundsbø and the film directed by Baillie Walsh.

Charlotte Tilbury has launched a new fragrance called Scent of a Dream. In conjunction with the release, the brand has appointed the founder’s friend and muse, Kate Moss, as the face of the floral-chypre variant premiering in August and the push surrounding the product.

“I believe you can use Scent of a Dream to create an emotional pathway with someone else’s energy centres: their brain, heart, and sex receptors—igniting the senses. You can directly alter their state of mind and body through this scent. It sparks a subliminal key to attraction,” said Charlotte Tilbury.

According to the self-named brand originator, she has been mixing her personal concoction of Secret Scent for years, while fascinated by the idea that one’s perfume can attract others as well as change the energy frequency of the people and environment around them.

Scent of a Dream starring Kate Moss launches on 15 August 2016. The campaign was shot by Sølve Sundsbø, and the film directed by Baillie Walsh. The fragrance will be available via the Charlotte Tilbury website from mid-August, before wider distribution in September.

“This is Kate as you’ve never seen her before. Bewitching, beguiling, and entrancing. Kate on a true soul level encompasses everything that is ethereal and powerful about this perfume. I have known Kate for 25 years now, and have had so many incredible experiences with her. She gets me and gets the scent.”

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