films Archives | World Branding Forum

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Netflix is set to release well over the 398 already-publicised originals in 2022, according to Ampere Analysis’ latest data. The streaming platform is already known...

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Pinkberry Scoops Up Aquaman Froyo Deal

Deborah Joy Peter

November 19, 2018November 19, 2018

Pinkberry and Warner Bros are partnering for the release of Aquaman with the launch of a limited-edition flavour called Pineapple Colada. Pinkberry has struck a...

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Stoli Keeps the Vodka on Ice for Charlize Theron

Joshua Hughes

July 12, 2017July 14, 2017

For the release Atomic Blonde, Stoli and Universal Pictures have partnered over the push, The Movie. The Vodka. Mix Accordingly. Stoli, the premium vodka brand,...

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Dell Signs Spider-Man Deal to Launch Global Campaign

Joshua Hughes

June 20, 2017June 20, 2017

Dell and Sony Pictures have partnered to roll out a 360-degree global marketing push featuring a television spot and other key highlights. Dell has teamed...

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Schick Flexes Hydro Muscle in Transformers Tie-up

Joshua Hughes

June 15, 2017June 15, 2017

Schick Hydro and Paramount Pictures' Transformers: The Last Knight have partnered for a push featuring a spot directed by Michael Bay. Schick Hydro has joined forces with...

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Pizza Hut Spins Spidey Web around Classic Cheesy Bites

Joshua Hughes

June 12, 2017June 12, 2017

Pizza Hut is celebrating the Spider-Man: Homecoming release with the return of its Cheesy Bites Pizza to stores across the United States. Pizza Hut is...

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Branding Featured News

Williams Sonoma Unveils Beauty and the Beast Surprise

Olivia Pearce

February 24, 2017February 24, 2017

Williams Sonoma has debuted its limited-edition Beauty and the Beast Soup Pot by Le Creuset in collaboration with The Walt Disney Studios. Williams Sonoma, in partnership...

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Gillette Goes Rogue with Creative Lucasfilm Alliance

Olivia Pearce

November 1, 2016November 1, 2016

Gillette has partnered with Lucasfilm for Rogue One: A Star Wars Story to launch a long-form commercial titled Every Story Has a Face. Gillette has...

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Sony Pictures Picks James Corden for Emojimovie

Thomas Ng

October 10, 2016October 10, 2016

Sony Pictures has named James Corden and Ilana Glazer to its 2017 cast of the animated comedy, Emojimovie: Express Yourself. Sony Pictures Animation has partnered...

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Macy’s Trolls Retail Space with DreamWorks

Joshua Hughes

September 20, 2016September 20, 2016

Trolls-themed product will feature at select outlets with in-store displays and more at Macy’s Herald Square flagship store in New York City. Macy’s has secured a...

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Papa John’s Calls the Ghostbusters for Film Partnership

Joshua Hughes

June 8, 2016June 8, 2016

A marketing campaign which entails a TV spot featuring an iconic Ghostbusters character will launch in tandem with the collaboration. Papa John’s, the official pizza sponsor...

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100 Years Locks Away Louis XIII Century-Long Deal with Time

Deborah Joy Peter

May 3, 2016May 3, 2016

Starring John Malkovich and directed by Robert Rodriguez, the futuristic 100 Years film is touted as ‘The Movie You Will Never See’. In an exclusive...