Fashion Archives | World Branding Forum

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Footaction has teamed up with recording artiste, Guapdad 4000, for the latest installment of its #No1Way campaign just rolled out. Footaction has introduced the second...

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Featured Marketing News

Pillsbury Rolls Out Ugly Christmas Sweaters

Anisha Kapoor

December 6, 2018December 6, 2018

Pillsbury has launched a limited-edition collection featuring its Ugly Christmas Sweater creations. The line offers two Doughboy designs. In conjunction with the holidays, Pillsbury is not...

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Design Featured News Videos

Columbia Sportswear Unveils Star Wars Parka

Joshua Hughes

December 4, 2018December 5, 2018

The Empire Crew Parka by Columbia Sportswear is a limited-edition jacket inspired by Star Wars: The Empire Strikes Back cast and crew. Columbia Sportswear has...

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Airinum and Alan Walker Debut Urban Air Mask

Thomas Ng

December 3, 2018December 3, 2018

Drawing attention to climate change and the impact of poor air quality, Airinum and Alan Walker have partnered to create the Urban Air Mask. Swedish...

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Advertising Featured News

Payless Does More with Holiday Pop-Ups

Joshua Hughes

November 21, 2018November 21, 2018

Fashion and footwear retailer, Payless, is jazzing up holiday shopping with a series of pop-up retail stores, the latest of which is in New York....

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Advertising Featured News

Guess Stars J Balvin in Spring 2019 Campaign

Joshua Hughes

November 15, 2018November 15, 2018

Guess has named Latin artiste, J Balvin, ambassador of its spring push which spans print, social media, in-store, digital, and OOH advertising. Guess has named...

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Featured Marketing News

Danskin Reveals First Jenna Dewan Collection

Anisha Kapoor

November 15, 2018November 15, 2018

The new Jenna Dewan x Danskin collection is now available online and in stores, and features activewear, intimates, and dancewear. Heritage dance and lifestyle group,...

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Branding Featured News Videos

Nununu and Celine Dion Undo Pink and Blue

Olivia Pearce

November 14, 2018November 14, 2018

Kidswear brand, Nununu, has partnered with music iconic, Celine Dion, to introduce a new range of children’s fashion called CELINUNUNU. Global children’s fashion marque, Nununu,...

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Featured Marketing News

Marc Jacobs Flaunts Past with Grunge Revival

Deborah Joy Peter

November 8, 2018November 8, 2018

Marc Jacobs is reissuing his Grunge Collection from 1993 for a special 2018 capsule the brand will release this month both in-store and online. Marc...

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Campaigns Featured News Videos

Eloquii Showcases Holiday Capsule by Jason Wu

Deborah Joy Peter

November 2, 2018

Eloquii has premiered a holiday capsule collection created with Jason Wu. The launch campaign features body activist, Paloma Elsesser. Women’s plus-size clothing brand, Eloquii, has...

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Campaigns Featured News Videos

Wrangler Slips into Retro Fit with Jon Pardi

Deborah Joy Peter

November 1, 2018November 1, 2018

Wrangler has secured Jon Pardi as the brand ambassador for its Retro collection and marketing push developed for the United States. Denim and casual apparel...

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Branding Featured News

Modasana Names Cecilia Rodriguez Ambassador

Olivia Pearce

October 31, 2018October 31, 2018

Stockings company, Modasana, has named Argentinian model, Cecilia Rodriguez, its ambassador to drive visual branding around its products. Premium Italian stockings and tights brand, Modasana,...