Fashion Archives | World Branding Forum

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Magnum and Alexander Wang unveil the MAGNUM X ALEXANDER WANG Cooler Bag, Whilst Bella Shows What It Means to "Take Pleasure Seriously" Magnum was joined...

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Branding Featured News

Kate Hudson’s Fabletics To Launch Girl Almighty Capsule Collection

Olivia Pearce

May 4, 2018

Capsule Collection by Fabletics and Kate Hudson To Support The United Nations Foundation's Girl Up to Unite and Empower Girls and Women to Be Leaders...

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Branding Featured News

LVMH Inaugurates New Eyewear Production Site Manifattura Thélios

Olivia Pearce

April 26, 2018

Thélios Combines LVMH and Marcolin’s Expertise, as Two Groups Brought Together over Their Same Vision for the Future of Eyewear Less than a year after...

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Campaigns Featured News

Pepsi Launches Global Capsule Collection, Bringing Pop to Fashion

Olivia Pearce

April 24, 2018May 8, 2018

Football, Fashion and Art Collide in Latest Pepsi Campaign Today, iconic beverage brand Pepsi announced a global capsule collection with fashion partners Boohoo, Umbro, Le...

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Industry Marketing

PRIMARK Names The Bait Shoppe Its Agency of Record

Anisha Kapoor

April 24, 2018May 8, 2018

The Bait Shoppe to Execute PRIMARK's Marketing Activities Across All Channels The Bait Shoppe, a full-service experiential marketing agency, has been named agency of record...

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Branding Featured News

Farfetch Launches Technology Accelerator Dream Assembly

Olivia Pearce

April 20, 2018May 8, 2018

Burberry and 500 Startups Will Partner with Farfetch on Inaugural Dream Assembly Programme Farfetch, a global technology platform for the luxury fashion industry, launched its...

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Campaigns Featured News

TUMI Latitude Unveils Latest Campaign Featuring Alexander Skarsgård

Olivia Pearce

March 27, 2018May 8, 2018

Campaign Takes TUMI Latitude on Epic Journey around the World with Emmy-Winning Actor Alexander Skarsgård Building on its foundation of innovation, functionality and durable design,...

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Branding Featured News

Lewis Hamilton and Gigi Hadid Burn Rubber in Tommy Hilfiger Video

Olivia Pearce

March 20, 2018

Lewis Hamilton Will Represent the World of Tommy Hilfiger Men’s as Global Brand Ambassador Starting Spring 2018 Tommy Hilfiger, a premium designer lifestyle group, owned...

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Featured Marketing News

Givenchy Launches E-Commerce Platform for New European Markets

Nathaniel Mark

March 5, 2018

Website Experience for Givenchy Fans First Among Many 2018 Launches Following the September 2017 launch of its new omni-channel e-commerce platform, the Maison Givenchy is...

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Featured Marketing News

Honor Partners with KOCHÉ in First-Ever Fashion Partnership

Nathaniel Mark

March 1, 2018

Fashion Partnership Reinforces its Trendy Statement for the Newly-Launched Honor 9 Lite Honor, a smartphone e-brand under Huawei Group, announced its first collaboration with fashion...

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Featured Marketing News

Gap and Sarah Jessica Parker Collaborate on Limited-Edition Collection

Nathaniel Mark

February 22, 2018February 22, 2018

Collection by Gap Inspired by Parker's Childhood Heirlooms Celebrating Love, Luck and Magic Gap, an American clothing brand, launches the Gap | Sarah Jessica Parker...