PRIMARK Names The Bait Shoppe Its Agency of Record

The Bait Shoppe to Execute PRIMARK’s Marketing Activities Across All Channels

The Bait Shoppe, a full-service experiential marketing agency, has been named agency of record across multiple marketing services by European fashion retail giant, PRIMARK.

PRIMARK, which operates over 350 stores in eleven countries, opened its first US store in September 2015. The brand now has eight US stores located in Massachusetts, New York, New Jersey, Connecticut and Pennsylvania.

As the company develops its North American brand identity and continues its store expansion with the opening of its Brooklyn, NY store this summer, the agency will lead strategic planning, experiential marketing and design strategies.

The agency will devise and execute the brand’s marketing activities across all channels, including in-store, online, mobile, out-of-home media and experiential activations.

“The team at The Bait Shoppe is unwavering in its commitment to bold, brave ideas. Our capabilities in unique experiences, communication strategies and digital media drive us to bring innovative, integrated solutions to what we are trying to achieve.

“We are excited to partner with them to write the next chapter in PRIMARK’s transformation to a leading provider of affordable fashion to US shoppers,” said Evan Starkman, President.

The agency continues to deepen its capabilities in marketing and public relations. Over the past year, the firm has executed award winning work across social, digital and physical activations. The firm’s work with PRIMARK signifies one of the agency’s first global, integrated assignments.