Burberry and 500 Startups Will Partner with Farfetch on Inaugural Dream Assembly Programme
Farfetch, a global technology platform for the luxury fashion industry, launched its ‘Dream Assembly’ technology accelerator. Dream Assembly will provide a cohort of the world’s most promising start-ups with a programme of mentorship, networking opportunities and access to early-stage funding.
Global luxury fashion brand Burberry and global venture capital firm 500 Startups will partner with Farfetch on its inaugural programme.
The Dream Assembly programme will be based out of the company’s offices in Lisbon and will include a series of workshops, one-to-one sessions with senior leaders within the company and mentorship meetings covering topics including ecommerce, marketing, technology, fashion, logistics and operations, giving start-ups direct access to the company’s expertise in the luxury fashion and technology industries, over the course of 12 weeks.
Additionally, Dream Assembly will offer networking opportunities for the participating start-ups, connecting them to relevant contacts in the fashion industry through further talks and mentoring sessions.
Burberry, known for its leadership in digital for luxury fashion, is the first brand to partner with Farfetch to provide modules for the Dream Assembly programme.
Global venture capital firm 500 Startups, which has mentored and coached thousands of entrepreneurs through their Silicon Valley based Seed Accelerator programme, will also provide sales and marketing expertise for Dream Assembly companies, including one week in San Francisco and one week in Lisbon during the 12-week programme.
“I am delighted to be launching Dream Assembly. When I started Farfetch 10 years ago, we were a small startup. Back then, I needed exposure to boutiques, brands and customers to try my service, and I needed technology support and mentoring. Farfetch Dream Assembly is dedicated to supporting the best entrepreneurs and teams to scale to the next level.
“We believe that the whole luxury fashion industry, including Farfetch, can benefit from helping to support the next generation of technology companies dedicated to shaping the future of e-commerce,” said José Neves, Founder and CEO of Farfetch.
“We are delighted to deepen our relationship with Farfetch by partnering with them on the inaugural Dream Assembly accelerator.
“We believe open innovation, collaboration and sharing our expertise with earlier-stage companies will encourage more creativity across the whole luxury sector. We are excited to support the most promising companies of tomorrow,” said Daniel Heaf, SVP Digital Commerce & Digital Marketing at Burberry.