Digital Archives | World Branding Forum

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Guess has named Latin artiste, J Balvin, ambassador of its spring push which spans print, social media, in-store, digital, and OOH advertising. Guess has named...

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Branding Featured News

Danielle Brooks Decks Up Fashion to Figure

Olivia Pearce

November 15, 2018November 15, 2018

Plus-size retailer, Fashion to Figure, has tapped Danielle Brooks for a newly released holiday push. She will star in key campaign executions. Fashion to Figure...

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Campaigns Featured News

Febreze Expels Odours with Jordin Sparks

Deborah Joy Peter

November 15, 2018November 15, 2018

Febreze teams up with Jordin Sparks to encourage fitness enthusiasts to keep workout odours where they belong—at the gym. Febreze has launched a campaign to...

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Campaigns Featured News Videos

SKYY Elevates Proudly American with John Cena

Deborah Joy Peter

November 14, 2018November 14, 2018

Furthering its Proudly American footprint, SKYY Vodka has partnered with John Cena for a new creative extension dubbed The Pledge. Premium vodka brand, SKYY, has...

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Crayola Evokes Creativity and Play with App

Thomas Ng

November 14, 2018November 14, 2018

Designed to help kids hone beneficial skills via learning and immersive play, Crayola Create and Play is available for immediate download. Crayola has expanded its...

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Advertising Featured News Videos

Lexus Spreads December to Remember Cheer

Joshua Hughes

November 13, 2018November 13, 2018

Lexus has kick-started its 2018 December to Remember initiative. The campaign features three primary adverts for several key markets. For the nineteenth year in a row,...

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Branding Featured News Videos

Aviva Signs Maple Leafs’ Frederik Andersen

Olivia Pearce

November 13, 2018November 13, 2018

Insurance provider, Aviva Canada, has named Frederik Andersen of the Toronto Maple Leafs its ambassador. He is part of its new push. Aviva Canada has...

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Campaigns Featured News

Snickers Stuffs Hanger with Hungerithm Return

Deborah Joy Peter

November 13, 2018November 13, 2018

Snickers is again activating its Hungerithm consumer promotion. US shoppers will be able to enjoy coupon discounts at 7-Eleven stores. For a second consecutive year,...

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Campaigns Featured News Videos

Fiat Spins Sting and Shaggy to Spider Beat

Deborah Joy Peter

November 9, 2018November 9, 2018

Fiat has partnered with Sting and Shaggy for the duo's Gotta Get Back My Back video, in which the brand’s 124 Spider Abarth is featured. Fiat is...

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Citizen Resets Convenience with Digital App

Thomas Ng

November 8, 2018November 8, 2018

The brand has unveiled its brand new My Citizen application, which is designed to simplify the registration of timepieces for consumers. Watch brand, Citizen, has...

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Featured Marketing News

Marc Jacobs Flaunts Past with Grunge Revival

Deborah Joy Peter

November 8, 2018November 8, 2018

Marc Jacobs is reissuing his Grunge Collection from 1993 for a special 2018 capsule the brand will release this month both in-store and online. Marc...

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LG Electronics Powers Up Innovation with ThinQ

Thomas Ng

November 7, 2018November 7, 2018

LG Electronics has launched a digital campaign in line with its ThinQ portfolio to reflect the artificial intelligence capabilities of key products. LG Electronics has...