Plus-size retailer, Fashion to Figure, has tapped Danielle Brooks for a newly released holiday push. She will star in key campaign executions.

Fashion to Figure has debuted a holiday push starring its ambassador, Danielle Brooks. Throughout the season, she will appear across key collaterals to celebrate self-expression, women, and body positivity. There is a tie-up with St. Jude Children’s Research Hospital.

The Danielle Brooks x FTF Holiday Collection features hand-picked looks spanning evening gowns, casual separates, and party dresses. For added reach, the campaign will encompass such multimedia elements as digital videos, GIFs, and Boomerangs for social media use.

Fashion to Figure is part of New York & Company’s multi-brand portfolio, a lifestyle marque dedicated to delivering on-trend designs, premium fashion, and more.

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