Digital Archives | World Branding Forum

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Jim Beam has introduced a global marketing push which celebrates its storied legacy of both making great whiskey and treating people right. Jim Beam has...

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Branding Featured News Videos

Colgate Stars Luke Wilson in Total SF Push

Olivia Pearce

February 1, 2019February 1, 2019

Colgate will unveil its new and improved Total SF toothpaste offering during Sunday’s championship game with a 30-second commercial. Colgate has kicked off the campaign...

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Advertising Featured News Videos

Avocados from Mexico Rolls Out Top Dog

Joshua Hughes

January 30, 2019February 11, 2019

The fifth and latest Big Game film from Avocados from Mexico, Top Dog, features Kristin Chenoweth and a fictional Human Canine Show. Avocados from Mexico...

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Featured Marketing News

American Eagle Evokes Spring with Gen-Z Cast

Deborah Joy Peter

January 28, 2019January 29, 2019

American Eagle has debuted its #AExME spring push which features a lineup of ten Gen-Z cast members who led creative direction and more. American Eagle...

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Advertising Featured News Videos

TUMI Journeys with Lenny and Zoe Kravitz

Joshua Hughes

January 28, 2019January 28, 2019

TUMI has partnered with music icons, Lenny and Zoe Kravitz, for its latest global push captured in the Bahamas and celebrates journeys. International travel and...

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Advertising Featured News Videos

Devour Offers Plenty to Swallow with New Spot

Joshua Hughes

January 24, 2019January 25, 2019

Its first ever Super Bowl commercial, Devour is celebrating its frozen meal offerings as food porn with an intentionally provocative campaign. Frozen food label, Devour,...

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Avocados from Mexico Lands Kristin Chenoweth

Thomas Ng

January 22, 2019February 23, 2019

Avocados from Mexico has signed on television's Kristin Chenoweth as its Super Bowl ambassador and introduces her in its Big Game teaser. In the lead-up...

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Campaigns Featured News

Marciano Welcomes Nadine Mirada for Spring

Deborah Joy Peter

January 22, 2019February 23, 2019

Marciano has rolled out its spring advertising campaign which features new entry, Nadine Mirada, and models, Erin Cummins and Zac Taylor. Marciano has debuted its...

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Campaigns Featured News Videos

Ocean Spray Tells Mighty Cranberry Tales

Deborah Joy Peter

January 10, 2019January 25, 2019

Developed by Energy BBDO, Ocean Spray has launched a creative campaign featuring television, social media, and digital spots. Ocean Spray has launched an advertising campaign...

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Featured Marketing News

BMF Reveals Name Change and Key Milestones

Anisha Kapoor

January 10, 2019January 25, 2019

Integrated experiential marketing firm, BMF, is celebrating its fifteenth year in the industry with a rebrand and several major successes. BMF is commemorating its fifteenth-year...

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Branding Featured News Videos

Heineken Excites Fans with Non-Alcoholic Brew

Olivia Pearce

January 9, 2019January 25, 2019

The latest from brand, the Heineken 0.0 variant has debuted in United States as a zero-alcohol malt drink designed for mindful beer lovers. Heineken USA...

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Campaigns Featured News Videos

Pantene Japan Pairs Babychanco with Kondo

Deborah Joy Peter

January 9, 2019January 25, 2019

In a new push by Pantene Japan starring Sato Kondo and babychanco, uniqueness and self-expression are being upheld as the key message. Pantene Japan has...