Avocados from Mexico has signed on television’s Kristin Chenoweth as its Super Bowl ambassador and introduces her in its Big Game teaser.

In the lead-up to the Big Game, Avocados from Mexico has introduced a digital initiative dubbed Anything for Avos and teaser video, Chorus, which reveals actress and singer, Kristin Chenoweth, as its campaign ambassador. The short spot offers a glimpse into the brand’s fifth Super Bowl appearance.

Running on the tagline, Always Worth It, the main commercial will air during the second quarter of the broadcast on 3 February. In conjunction with its canine-inspired theme, the marque has partnered with Adopt-A-Pet to engage fans beyond the broadcast and secure homes for dogs in need of families.

“We had fun filming with Kristin Chenoweth and the dogs. We hope this digital initiative we are launching ahead of our spot will get consumers even more excited for what is to come during the Big Game,” said Ivonne Kinser, Head of Digital for Avocados from Mexico.

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