Digital Archives | World Branding Forum

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Mitsubishi has released an ad campaign to engage with its Hispanic segment in the United States. The push spans TV, radio, and digital. Mitsubishi has...

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Becoming Memorable Opens for Registration

Anisha Kapoor

October 25, 2018October 25, 2018

Women in PR will run an entrepreneurial programme called Becoming Memorable. Set to begin in January, registration ends this December. The Organization of Canadian Women...

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Visa Widens Token Service Alliance with Netflix

Thomas Ng

October 19, 2018October 19, 2018

Visa expands tokenisation partnership with Netflix to improve usability and security around the digital payments experience across the globe. Building on a pilot programme that...

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Campaigns Featured News Videos

OPI Places Human Emotion at the Fingertips

Deborah Joy Peter

October 18, 2018

OPI has released a new brand campaign titled Color is the Answer. The effort celebrates the freedom to feel and aims to impact change. OPI...

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Featured Marketing News Videos

Welch’s Churns Out Tough as Grapes Campaign

Anisha Kapoor

October 17, 2018October 18, 2018

Welch’s latest marketing campaign, Tough as Grapes, focuses on a new audience of Gen X men and captures how its juices are made. Targeting Gen...

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Campaigns Featured News Videos

Timberland Celebrates 45 Years Outdoors

Deborah Joy Peter

October 17, 2018October 17, 2018

Building on Born in the Woods, Timberland takes its green passion outdoors with New York City events and a push in Chicago and LA. Timberland...

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Branding Featured News Videos

Fujifilm Builds Global Image with Never Stop

Olivia Pearce

October 17, 2018October 17, 2018

Fujifilm has created a campaign around its reinvention. Having debuted in Japan and the United States, it will run in three other global markets. Fujifilm...

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Featured Marketing News Videos

CoStar Buys UK’s Realla for Europe Expansion

Joshua Hughes

October 15, 2018October 15, 2018

Focused on Europe market expansion, CoStar grows its commercial real estate content network with the acquisition of Realla in the UK. Commercial real estate content...

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Campaigns Featured News Videos

Disney and Girl Up Lead with #DreamBigPrincess

Deborah Joy Peter

October 11, 2018October 17, 2018

Disney and Girl Up run #DreamBigPrincess which features 21 aspiring filmmakers from 13 countries and 20 female leaders of industry. Disney has launched a global video series...

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Pantene Washes Off the Stink of Bad Hair Days

Thomas Ng

October 11, 2018September 18, 2019

Pantene has initiated 14-Day Challenge on social media—a digital initiative welcoming the change from #BadHairDay to #GreatHairDay. Pantene has rolled out 14-Day Challenge, a social media...

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Campaigns Featured News Videos

Barbie Combats Bias via Dream Gap Project

Deborah Joy Peter

October 10, 2018October 10, 2018

Barbie has signed on with three research partners to fight gender bias through its multi-year global initiative called the Dream Gap Project. Barbie has created...

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Advertising Featured News Videos

Smirnoff Drives Non-GMO Hype with Ted Danson

Joshua Hughes

October 10, 2018October 10, 2018

Smirnoff collaborates with Ted Danson, Jenna Fischer, and Jonathan Van Ness to announce that its No. 21 is now a non-GMO vodka. Smirnoff has teamed...