denim Archives | World Branding Forum

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Elf Cosmetics and American Eagle Outfitters are ready to launch their makeup and skincare products. This cross-industry collaboration for the Gen Z audience has already...

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Branding Featured News

DIESEL announces its virus-fighting partnership with ViralOff

Eliza Jane

July 17, 2020

Diesel's partnership introduces an ultra-innovative denim treatment that physically halts 99% of any viral activity As new consumer trends on fabric protection emerge, Diesel is...

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Branding Featured News Videos

Levi’s Leads Women to Shape Their Own Stories

Olivia Pearce

March 8, 2019March 11, 2019

Levi’s India has released the fifth season of its #IShapeMyWorld push which stars Swara Bhasker, Anjali Lama, and other female influencers. Levi’s has debuted the...

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Campaigns Featured News

CoolSculpting and Kristin Davis Talk Denim

Deborah Joy Peter

October 29, 2018October 29, 2018

CoolSculpting and Kristin Davis have teamed up to get women talking about body contouring and excited about slipping into their best denim. CoolSculpting has partnered...

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American Eagle Fits Millennials into What’s Inside

Thomas Ng

October 18, 2018

American Eagle has done a digital push featuring the Merrell twins and its Ne(X)t Level jeans line-up which uses Lycra dualFX technology. American Eagle has...

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Branding Featured News

Wrangler Travels Fashion Forward to Greensboro

Olivia Pearce

September 28, 2016September 28, 2016

As Greensboro Fashion Week title sponsor, Wrangler participated in events that showcased product lines for men, women, and children. Wrangler made a splash at the...

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Branding Featured News Videos

Madewell Expands Global Footprint from Three to 100 Countries

Thomas Ng

September 18, 2015September 18, 2015

The U.S. based denim brand grows e-commerce base across the regions of Asia, Australia, Europe, the Middle East, and South America due to popular demand...