Campaigns Archives | World Branding Forum

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Grand Hyatt has launched its Go Grand for the Holidays push by partnering with Josh Groban and hosting a unique carolling experience. Grand Hyatt and...

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Branding Featured News

Aussie Hands Laura Polko Brand Ambassadorship

Olivia Pearce

December 8, 2016December 8, 2016

Procter & Gamble haircare brand, Aussie, has officially named Laura Polko its ambassador to deliver tips and how-to videos on its products. Aussie, a Procter...

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Adapt Pharma Names McCann Health Canada AOR

Joshua Hughes

December 8, 2016December 8, 2016

Canadian pharmaceutical brand, Adapt Pharma, has named McCann Health the agency of record for its Narcan Nasal Spray product. Global healthcare marketing agency, McCann...

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Crayola Explores Animation to Introduce Fun Characters

Joshua Hughes

December 7, 2016December 7, 2016

A first-time project, the animated Crayola characters will feature across the brand’s communications, promotions, and product packaging. For the first time in its 113-year history,...

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Kids Foot Locker Stars Kyrie Irving in Holiday Spot

Joshua Hughes

December 6, 2016December 6, 2016

The new Christmas push by Kids Foot Locker stars Kyrie Irving. The spot features the latest Nike footwear, apparel, and accessories. Kids Foot Locker has...

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Advertising Featured News

ShopBop #HolidayHowTo with Kate Bosworth Starts

Joshua Hughes

December 5, 2016December 5, 2016

The #HolidayHowTo push by ShopBop has begun the series starring Kate Bosworth, and will feature a strong digital and social presence. ShopBop, the premier online...

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Branding Featured News Videos

Marc Jacobs Reactivates Global #CastMeMarc Call

Olivia Pearce

December 5, 2016December 5, 2016

Marc Jacobs has reactivated #castmemarc to find its next social media sensation. The new casting call via video runs until 16 December. Marc Jacobs Beauty...

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Featured Marketing News

UPS Canada Delivers Holiday Message in a Parcel

Deborah Joy Peter

December 5, 2016December 5, 2016

The push allows selected UPS Canada shippers to share personalised greetings. Fan can enter a Facebook contest for a chance win the deal. UPS Canada...

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Samsung Canada Launches #BeFearless Experiences

Thomas Ng

December 2, 2016December 2, 2016

Samsung Canada drives users to master their fears. The #BeFearless VR experiences have seen over 300,000 downloads worldwide. Samsung Canada has launched #BeFearless, an immersive...

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Bauer Hockey Runs Aim for Greatness Global Push

Joshua Hughes

December 1, 2016December 1, 2016

The latest Bauer Hockey push stars Jonathan Toews of the Chicago Blackhawks and Auston Matthews of the Toronto Maple Leafs. Global equipment manufacturer, Bauer Hockey, has...

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Branding Campaigns Featured News Videos

Vision Direct Saves Holidays with Gizmo the Pug

Olivia Pearce

November 30, 2016November 30, 2016

UK’s Vision Direct has rolled out its 2016 holiday push starring social media sensation, Gizmo the Pug, and new arrival, Cuddles the Cat. UK-based online...

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Featured Industry News Technology

Roche Bobois Hands Digital Business to Maxus in the UK

Thomas Ng

November 29, 2016November 29, 2016

French luxury furniture group, Roche Bobois has awarded its digital performance business in the United Kingdom to Maxus Performance. Roche Bobois has appointed Maxus Performance...