Campaigns Archives | World Branding Forum

Read Time:1 Minute, 8 Second

Vivint Smart Home has kicked off its NBA partnership with a campaign starring Utah Jazz players, Donovan Mitchell and Rudy Gobert. Smart home company, Vivint, has...

Read Time:59 Second

Branding Featured News Videos

Skyn Condoms Raises the Bar with Cocktail Club

Deborah Joy Peter

October 23, 2018October 23, 2018

Skyn has introduced Cocktail Club. The new collection penetrates the market as the first flavoured non-latex offering and features fun profiles. Skyn, the premium condom...

Read Time:53 Second

Campaigns Featured News

Marciano Decks the Hols with Festive Designs

Olivia Pearce

October 23, 2018October 23, 2018

Marciano has created a holiday campaign that features a photography series curated for lifestyle and fashion magazines and its retail stores. Marciano, a key portfolio...

Read Time:1 Minute, 12 Second

Featured Marketing News Videos

Mei Li Styles to the Nines with One Luxury Bag

Anisha Kapoor

October 23, 2018

Mei Li has premiered a luxury handbag for women which features nine different styles. Dubbed the Audrey, it comes in three classic colours. Startup fashion...

Read Time:52 Second

Advertising Featured News Videos

Delta Electronics Steps Up Green Footprint

Joshua Hughes

October 22, 2018October 22, 2018

Delta Electronics has created a push to drive brand affinity and steer consumers towards a greener footprint. Its main message is change. Delta Electronics has...

Read Time:1 Minute, 0 Second

Advertising Featured News Videos

Tic Tac Opens Up with a Fresh Brand Persona

Joshua Hughes

October 18, 2018October 18, 2018

The new Tic Tac campaign encourages fans to embrace light-hearted moments. Titled Open Up, it introduces a mascot created to inspire. Tic Tac has rolled...

Read Time:52 Second

Branding Featured News

Tommy Hilfiger Welcomes Spring with Zendaya

Olivia Pearce

October 18, 2018October 18, 2018

Zendaya will appear in a global campaign for the TommyXZendaya collaborative collection designed in partnership with Tommy Hilfiger. Tommy Hilfiger has named Zendaya its latest...

Read Time:1 Minute, 21 Second

Campaigns Featured News Videos

OPI Places Human Emotion at the Fingertips

Deborah Joy Peter

October 18, 2018

OPI has released a new brand campaign titled Color is the Answer. The effort celebrates the freedom to feel and aims to impact change. OPI...

Read Time:1 Minute, 37 Second

American Eagle Fits Millennials into What’s Inside

Thomas Ng

October 18, 2018

American Eagle has done a digital push featuring the Merrell twins and its Ne(X)t Level jeans line-up which uses Lycra dualFX technology. American Eagle has...

Read Time:1 Minute, 19 Second

Featured Marketing News Videos

Welch’s Churns Out Tough as Grapes Campaign

Anisha Kapoor

October 17, 2018October 18, 2018

Welch’s latest marketing campaign, Tough as Grapes, focuses on a new audience of Gen X men and captures how its juices are made. Targeting Gen...

Read Time:1 Minute, 6 Second

Advertising Featured News Videos

NewFest Elevates Decades of Queer Storytelling

Joshua Hughes

October 17, 2018December 19, 2018

NewFest and Ogilvy have launched Lose Yourself. Find Yourself—an anniversary campaign supporting the LGBTQ community through film. To commemorate the thirtieth anniversary of New York’s LGBT...