Campaigns Archives | World Branding Forum

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Snickers is again activating its Hungerithm consumer promotion. US shoppers will be able to enjoy coupon discounts at 7-Eleven stores. For a second consecutive year,...

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Himalaya Drives Brand Promise with Ad Push

Joshua Hughes

November 12, 2018November 12, 2018

Created by Chapter Five, Himalaya has released its a brand campaign to solidify its position as a leader in herbal personal care products. Personal care...

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Fiat Spins Sting and Shaggy to Spider Beat

Deborah Joy Peter

November 9, 2018November 9, 2018

Fiat has partnered with Sting and Shaggy for the duo's Gotta Get Back My Back video, in which the brand’s 124 Spider Abarth is featured. Fiat is...

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Williams Sonoma Goes Willy Wonka for Christmas

Olivia Pearce

November 9, 2018November 9, 2018

In partnership with Visa, Williams Sonoma has hidden more than 1,500 golden gift cards inside the tins of its Peppermint Bark holiday offering. Williams Sonoma...

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Gillette Sharpens Confidence with SkinGuard

Joshua Hughes

November 9, 2018November 9, 2018

Gillette has introduced the SkinGuard razor to enhance the grooming experience for men with sensitive skin and stop irritation from shaving. Gillette has launched SkinGuard,...

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Fossil Straps on Savvy with Sport Smartwatch

Joshua Hughes

November 8, 2018November 8, 2018

The Fossil Sport Smartwatch is based on the Qualcomm Snapdragon Wear 3100 platform, while powered with the new Wear OS by Google. Fossil has expanded...

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Marc Jacobs Flaunts Past with Grunge Revival

Deborah Joy Peter

November 8, 2018November 8, 2018

Marc Jacobs is reissuing his Grunge Collection from 1993 for a special 2018 capsule the brand will release this month both in-store and online. Marc...

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Baylis & Harding Bubble Wraps Walgreens Deal

Deborah Joy Peter

November 7, 2018November 7, 2018

British bath and body giant, Baylis & Harding, is growing its American footprint through Walgreens. The deal spans in-store and online retail. UK body care...

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LG Electronics Powers Up Innovation with ThinQ

Thomas Ng

November 7, 2018November 7, 2018

LG Electronics has launched a digital campaign in line with its ThinQ portfolio to reflect the artificial intelligence capabilities of key products. LG Electronics has...

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Air Canada Blends Culinary and Virtual Reality

Joshua Hughes

November 7, 2018November 7, 2018

Targeting Washington DC travellers, a latest push by Air Canada will entail a pop-up called Poutinerie, virtual reality experiences, and more. Air Canada will activate...

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OPPO Colours Diwali Happiness Starry Purple

Olivia Pearce

November 6, 2018November 6, 2018

OPPO has rolled out a campaign for India. Titled Your Best Diwali Gift, it features the F9 Pro Starry Purple and stars television's Kiara Advani....

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Tourisme Montreal Inspires Mexicans to Travel

Deborah Joy Peter

November 6, 2018November 6, 2018

Tourisme Montreal has rolled out its first promotional campaign in Mexico to interest more Mexican travellers in the iconic Canadian city. Tourisme Montreal has launched...