Targeting Washington DC travellers, a latest push by Air Canada will entail a pop-up called Poutinerie, virtual reality experiences, and more.

Air Canada will activate its Poutinerie pop-up to entice travellers from Washington DC to explore its global networks which span more than 200 destinations. Slated to premiere on 9 November, the extension is part of a wider integrated marketing campaign by the carrier themed #AirCanadaFliesThere.

Other initiatives tied to the effort include out-of-home and radio advertising with pre-roll video. The pop-up restaurant will be situated at 1351 Connecticut Avenue Northwest in Washington DC. Poutinerie by Air Canada provides unique twists on the iconic and traditionally Canadian dish called poutine.

The recipe blends fries, cheese curds, and gravy. The classic spin will be complemented by nine other flavours from different places to include the London’s Corner Pub Fish and Chips and Sao Paulo’s Sweet Chimi-Churrasco. Proceeds from the push will be directed towards local charity, Martha’s Table.

In addition to the pop-up that runs until 15 November, passengers can savour their own Air Canada journeys through a virtual reality experience once on board the plane. Meanwhile, a consumer contest will run on Instagram and Twitter. Names will be drawn daily for even days to select the lucky winners.

“Our #AirCanadaFliesThere initiative aims to connect Washington DC travellers to destinations across Canada, Asia, and Europe. We are honoured to be a growing part of the DC community and are proud to support the work of Martha’s Table,” said Lisa Pierce, Senior Director of US Sales for Air Canada.

The carrier affords connections via its Toronto and Montreal hubs from Reagan National Airport, Dulles International Airport, and Baltimore Washington International Airport. The airline offers flights which include major cities such as Dubai, Paris, Rome, London, and Seoul, alongside many more routes.

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