Campaigns Archives | World Branding Forum

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American Eagle has debuted its #AExME spring push which features a lineup of ten Gen-Z cast members who led creative direction and more. American Eagle...

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TUMI Journeys with Lenny and Zoe Kravitz

Joshua Hughes

January 28, 2019January 28, 2019

TUMI has partnered with music icons, Lenny and Zoe Kravitz, for its latest global push captured in the Bahamas and celebrates journeys. International travel and...

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Coca-Cola Brings Togetherness to the Big Game

Olivia Pearce

January 28, 2019January 29, 2019

Focused on positivity and inclusion, Coca-Cola has themed its latest commercial around togetherness and celebrating difference. In conjunction with the Super Bowl, Coca-Cola has created...

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Planters Takes Alex Rodriguez to the Big Game

Joshua Hughes

January 25, 2019February 9, 2019

Planters gets ready for crunch time at the Super Bowl with a campaign featuring baseball legend, Alex Rodriguez, and mascot, Mr. Peanut. Planters will debut...

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Devour Offers Plenty to Swallow with New Spot

Joshua Hughes

January 24, 2019January 25, 2019

Its first ever Super Bowl commercial, Devour is celebrating its frozen meal offerings as food porn with an intentionally provocative campaign. Frozen food label, Devour,...

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Branding Featured News

Molson Coors Canada Refreshes Brand Identity

Olivia Pearce

January 24, 2019January 24, 2019

The visual unification of all Molson Coors Canada brands celebrates seven generations of beer-making and 223 years of a storied heritage. As part of a...

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Stuart Weitzman Ushers Women into Spring

Olivia Pearce

January 23, 2019February 17, 2019

Stuart Weitzman has created a push around its spring collection for women, with four iconic ambassadors cast in the four-part ad series. In line with...

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Kia Teases Super Bowl with The Great Unknowns

Deborah Joy Peter

January 23, 2019February 17, 2019

Kia has introduced a new advertising strategy for its Super Bowl push. The brand is excluding celebrities and including young people. For its tenth consecutive...

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Avocados from Mexico Lands Kristin Chenoweth

Thomas Ng

January 22, 2019February 23, 2019

Avocados from Mexico has signed on television's Kristin Chenoweth as its Super Bowl ambassador and introduces her in its Big Game teaser. In the lead-up...

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Campaigns Featured News

Marciano Welcomes Nadine Mirada for Spring

Deborah Joy Peter

January 22, 2019February 23, 2019

Marciano has rolled out its spring advertising campaign which features new entry, Nadine Mirada, and models, Erin Cummins and Zac Taylor. Marciano has debuted its...

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Branding Featured News

Mastercard Scores Camila Cabello Alliance

Olivia Pearce

January 22, 2019February 22, 2019

Mastercard is collaborating with music artiste, Camila Cabello, to create unique experiences for cardholders under its Priceless platform. Mastercard has inked a deal with recording...

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Old Spice Reveals Deon Cole as New Face

Joshua Hughes

January 18, 2019March 5, 2019

Old Spice has rolled out its latest product line, Fresher Collection, and announced actor and comedian, Deon Cole, as its global ambassador. Old Spice has...