Campaigns Archives | World Branding Forum

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New KFC campaign features funnyman of sitcom fame solving the dinnertime conundrum as the "Family Colonel" Kentucky Fried Chicken - KFC has announced that it has...

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Campaigns Featured News

Footaction Brings the Best of Autumn Style in ‘No One Way’ Campaign

Olivia Pearce

August 10, 2018

Footaction taps Sheck Wes, Theo Martins, Cary Fagan and LVRN as creative directors Footaction, a retailer of athletic-inspired footwear and lifestyle apparel, launched "No One...

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Campaigns Featured News

Coach Introduces Second Creative Collaboration with Selena Gomez

Olivia Pearce

August 10, 2018

The Coach campaign was created with longtime collaborators, photographer Steven Meisel, art director Fabien Baron, makeup artist Pat McGrath and hair stylist Guido Palau Coach...

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Campaigns Featured News

Always Wants to Help #EndPeriodPoverty and Keep Girls in School

Olivia Pearce

August 7, 2018

Always raises awareness of the issue and aims to donate over 1.5 million period products to Canadian girls in need The most recent Always Confidence...

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Campaigns Featured News

Starbucks Joins Pearl Jam to Raise Funds for Unsheltered Families in King County

Olivia Pearce

August 1, 2018

Starbucks and Pearl Jam have also produced a series of short films to shine a spotlight on the crisis and support working solutions As Pearl...

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Campaigns Featured News

Recycling Partnership and PepsiCo Foundation to Make Recycling Easier for 25 Million Families

Olivia Pearce

July 31, 2018

The Recycling Partnership and the PepsiCo Foundation launch largest-ever industry challenge to boost residential recycling The PepsiCo Foundation, the philanthropic arm of one of the...

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Campaigns Featured News

Anheuser-Busch Employees Identify Over 92.8 Million Gallons of Water Savings through Water Conservation Competition

Olivia Pearce

July 30, 2018June 13, 2023

Overall competition winner from Anheuser-Busch receives two tickets to Super Bowl LIII Recently, Anheuser-Busch announced the winner of its 2018 “How Much Water Can You...

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Campaigns Featured News

Guess Introduces Its Autumn 2018 Advertising Campaign

Olivia Pearce

July 30, 2018

New models introduced in the Guess Autumn 2018 campaign featuring trendy fashion statements This autumn, Guess is introducing models Amanda Cerny, Gwen Van Meir, Erin...

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Campaigns Featured News

Dawn Commemorates 40 Years of Helping Save Wildlife

Olivia Pearce

July 23, 2018

Kate Mara partners with Dawn to celebrate the brand’s legacy of helping save more than 75,000 birds and marine animals affected by oil spills and...

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Campaigns Featured Marketing News

New Marketing Campaign Introduces All-New 2019 Honda Insight

Olivia Pearce

July 23, 2018

New "Fight Mehdiocrity" campaign by Honda shatters preconceived notions that good looks and performance need to be sacrificed for great fuel economy A multi-channel campaign...

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Campaigns Featured News

McDonald’s Joins Starbucks, Closed Loop Partners in Waste Initiative

Olivia Pearce

July 19, 2018

Group including McDonald's, Starbucks, and Closed Loop Partners will identify and commercialise a recyclable and compostable cup globally The NextGen Cup Consortium and Challenge, convened...

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Advertising Featured News

Doritos and Busta Rhymes Scout for Hip-Hop’s Next Big Star with Heated ‘Blaze the Beat’ Competition

Joshua Hughes

July 19, 2018

Blaze the Beat by Doritos continue the brand's long history in music, with epic stages and performances throughout the years at major events like South...