Burberry Archives | World Branding Forum

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Burberry has introduced a takeover at Harrods in London, revamping the luxury department store with the new signature colour "Knight Blue," introduced by the British...

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Featured Marketing News Technology

Burberry to launch virtual store in partnership with ELLE Digital Japan

Thomas Ng

March 24, 2021

Burberry has collaborated with ELLE Digital Japan to create an interactive virtual replica of its flagship Ginza store In Burberry’s latest venture in digital innovation,...

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Campaigns Featured News

Burberry launches film celebrating Chinese New Year

Olivia Pearce

January 19, 2021

Burberry's film captures the spirit of Chinese New Year and celebrates the arrival of spring – inspiring optimism, a sense of new beginnings and a...

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Campaigns Featured News

Burberry unveils its latest advertising campaign with Marcus Rashford

Eliza Jane

November 12, 2020November 12, 2020

This campaign represents the longstanding importance of supporting communities to Burberry – as the luxury fashion house pledges to support the voices of tomorrow to...

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Advertising Branding Industry

Leo Burnett LDN gets BBH’s Carly Avener as new Managing Director

Anisha Kapoor

October 10, 2019

Leo Burnett London has appointed Carly Avener as Managing Director; she had previously held the role of Managing Partner at BBH. Avener has been placed...

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Campaigns Featured News Videos

Burberry Names Cara Delevingne the Face of Her

Deborah Joy Peter

October 8, 2018October 8, 2018

Burberry has launched a new fragrance called Her and has appointed Cara Delevingne as campaign ambassador for the collection’s roll-out. Burberry has unveiled a fragrance...

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Branding Featured News

Farfetch Launches Technology Accelerator Dream Assembly

Olivia Pearce

April 20, 2018May 8, 2018

Burberry and 500 Startups Will Partner with Farfetch on Inaugural Dream Assembly Programme Farfetch, a global technology platform for the luxury fashion industry, launched its...

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Industry Public Relations

Dentsu PR to Publish Eighth Edition of Award-Winning “Communicating”

Anisha Kapoor

February 22, 2018

Latest Edition Guidebook from Dentsu PR to Offer In-Depth Exploration of Japan's Complex Communications Ecosystem Dentsu Public Relations, the PR arm of Dentsu Group, disclosed today...

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Branding Campaigns Featured News Videos

Burberry Launches New Fragrance Advert

Reuters

April 5, 2016

Oscar-winning director Steve McQueen makes his advert debut for new Burberry fragrance. Saskia O’Donoghue reports Heritage brand Burberry has released its steamiest advert yet. The...

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Advertising Branding Campaigns Featured News

Burberry Launches First Global Festive Campaign, Starring Romeo Beckham

Joshua Hughes

December 5, 2014July 4, 2023

Burberry launched its festive campaign with a première of 'From London with Love', a film starring Romeo Beckham. British luxury brand Burberry celebrated the launch...