Bud Light Archives | World Branding Forum

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AB InBev's entire portfolio of beer brands will now be packaged with recycled paperboard, bringing the company closer to achieving its 2025 Sustainability Goal AB...

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Branding Featured News

Bud lights partners NFL and Twitter for its first virtual fan experience

Olivia Pearce

September 10, 2020September 10, 2020

Bud light's showtime cam allows players to showcase their personalities and enables fans to glimpse into who they are under their helmets Just in time...

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Campaigns Featured News

Anheuser-Busch brings back its “Know When To Say When” campaign

Olivia Pearce

September 10, 2020June 13, 2023

Anheuser-Busch's spot highlights the many things bartenders do for their customers' safety, including encouraging bar-goers to socialise safely, hydrate between beers and plan ahead for...

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Branding Featured News

Bud Light announces its launch in the Chinese Market

Olivia Pearce

August 18, 2020August 18, 2020

Bud Light has chosen William Chan as its brand's spokesperson The unlimited heat of summer has given an infinite inspiration, especially for the launch ceremony...

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Ab InBev launches Eclipse to advance climate action

Olivia Pearce

June 12, 2020June 12, 2020

Ab InBev launches Eclipse to advance climate action, circular packaging, water stewardship and smart agriculture – at pace and at scale AB InBev is determined...

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Featured Marketing News

Budweiser appoints Rowan Chidgey as new Marketing Director

Anisha Kapoor

January 8, 2020

Budweiser Brewing Group UK & Ireland, part of AB InBev, has today announced the appointment of Rowan Chidgey as its new Marketing Director. Rowan will...

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Advertising Industry

Weber Shandwick wins 14 Clios across 12 categories, its strongest year yet

Anisha Kapoor

September 27, 2019

Weber Shandwick President and CEO Gail Heimann served as first-ever PR Jury Chair at the 2019 Clio Awards Weber Shandwick, one of the world's leading...

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Advertising Industry Marketing

Melissa Ditson named CCO of MRM//McCann Salt Lake City and San Francisco

Anisha Kapoor

September 23, 2019

MRM//McCann today announced that Melissa Ditson is joining the global customer relationship agency as Chief Creative Officer of MRM//McCann's US West, leading creative operations for...

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Advertising Industry Public Relations

Weber Shandwick Celebrate 25 Wins at Cannes 2019

Anisha Kapoor

June 27, 2019June 27, 2019

Weber Shandwick recognised with awards across 12 categories and as idea agency on three lion-winning campaigns in PR, entertainment for sport Weber Shandwick, one of...

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Advertising Featured News

Bud Light Introduces Two New Flavours Just In Time for Summer

Joshua Hughes

April 9, 2018May 8, 2018

Brewed with Real Orange and Lime Peels, the Bud Light Citrus Portfolio is Primed for Summer Just in time for summer, Bud Light is expanding...

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Advertising Industry

FCB Named on Ad Age’s “2018 Agencies to Watch”

Anisha Kapoor

February 23, 2018February 23, 2018

Honour Earned by FCB for Its Creative and Business Momentum Advertising Age released the results of its annual A-List earlier this week, and FCB was...