Brewed with Real Orange and Lime Peels, the Bud Light Citrus Portfolio is Primed for Summer

Just in time for summer, Bud Light is expanding its citrus portfolio with a refreshed Lime flavour and the addition of the Orange flavour.

Both light lagers are brewed with real lime and orange peels, and deliver a clean and crisp taste that highlights natural citrus flavours in every sip.

“Our millennial consumers are eager to try new, flavoured options in the light lager category. We wanted to create something new to engage with these consumers and bring them into the Bud Light family.

“Flavoured beer has seen steady growth with consumers continually looking for higher quality beverages made with real, natural flavours. Lime and Orange answers that call and reinforces our commitment to quality consumers have trusted for over 35 years,” said Andy Goeler, Vice President of Marketing, Bud Light.

The brand‘s brewmasters take pride in knowing they make the hardest style of beer to brew – light lager. In a continued commitment to quality it was only natural to incorporate real citrus peels into the brewing process and as always, consistently check quality and taste every step of the way. Both beers are brewed for summer and are perfect for summer drinking occasions.

Beyond the consistent quality beer drinkers have come to appreciate with the brand, ensuring that consumer needs are being met continues to be of the utmost importance to the brand.

The brand has carefully analysed the market and put the appropriate rigor into planning this exciting summer launch. With the flavoured beer segment on an uptick, citrus flavours now account for 84% of the overall flavoured category.

Beyond that, in the past five years, sales in the orange flavoured beer category have grown to six times the size.

To build on this exciting announcement, the brand’s new commercials—titled “Earth” and “Taste It”—feature Bud Light Lime and new Bud Light Orange, highlighting how both are brewed with real citrus peels for perfect summertime refreshment.

The colourful new packs for the Lime and new Orange feature bright orange and lime details, with accents of real citrus peels. Together these beers form the ultimate citrus combo for a taste that is unmistakably for summer.

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