Branding Archives | World Branding Forum

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The Sound Drop by Pepsi created to provide emerging artists with a powerful stage to promote their stories, share their art and connect directly with new...

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Industry Marketing

Merkle Taps Min Lu as Network Development Lead, Asia Pacific

Anisha Kapoor

August 14, 2018

Appointment continues Dentsu Aegis Network’s investment in Merkle Asia Pacific, with offices now operating in four countries Merkle, a technology-enabled, data-driven performance marketing agency and...

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Campaigns Featured News

H&M Selects Izzy Bizu as New Face for Its Divided Music Campaign

Olivia Pearce

August 13, 2018

Exclusive song by Izzy Bizu to be featured on H&M website and stores across the globe This year, H&M continues its commitment to supporting and...

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Celcom Partners with Huawei to Apply a Cloud-Based Platform for Digitised Network Operations

Thomas Ng

August 13, 2018

Celcom first in Malaysia to adopt full suite cloud-based Operation Support Service (OSS) system Celcom Axiata inked an agreement with Huawei Technologies (Malaysia) to apply...

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Campaigns Featured News

Coach Introduces Second Creative Collaboration with Selena Gomez

Olivia Pearce

August 10, 2018

The Coach campaign was created with longtime collaborators, photographer Steven Meisel, art director Fabien Baron, makeup artist Pat McGrath and hair stylist Guido Palau Coach...

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Branding Featured News

Manchester United Announces Global Partnership with Chivas

Olivia Pearce

August 8, 2018

Luxury blended Scotch whisky Chivas becomes Manchester United's Official Global Spirits Partner Manchester United and luxury blended Scotch whisky brand, Chivas, have announced a multi-year...

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Campaigns Featured News

Always Wants to Help #EndPeriodPoverty and Keep Girls in School

Olivia Pearce

August 7, 2018

Always raises awareness of the issue and aims to donate over 1.5 million period products to Canadian girls in need The most recent Always Confidence...

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Branding Featured News

British Airways Gets Its Pride on at Brighton

Olivia Pearce

August 7, 2018

For British Airways diversity and inclusion is key to delivering a better service for customers British Airways flew proud at Brighton & Hove Pride, where the airline...

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Branding Featured News

DHL supports European Athletics Championships Berlin 2018 as Official Logistics Partner

Olivia Pearce

August 6, 2018

DHL Trade Fairs & Events to manage 1,000 square meter warehouse and coordinate venue logistics and delivery of sports equipment DHL Trade Fairs & Events,...

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Branding Featured News

Guinness Debuts New Brewery in Maryland

Olivia Pearce

August 3, 2018

Open Gate Brewery & Barrel House will be home for Guinness Blonde as well as new innovative beers This week, Guinness—part of the Diageo family of...

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Branding Industry

Top Energy Brands Selected as Finalists for Annual CHARGE Awards

Anisha Kapoor

August 3, 2018

Winners to be awarded at the CHARGE Awards ceremonial dinner in September With rapid changes in the energy sector, the energy brands that thrive in...

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Featured Marketing News

Starbucks and Alibaba Group Form Strategic Partnership to Transform the Customer Experience in the Coffee Industry in China

Nathaniel Mark

August 2, 2018

Marking a significant milestone for the two companies, Starbucks and Alibaba poised to enable a seamless Starbucks Experience through deepened partnership Starbucks Coffee Company and...