Brand Archives | World Branding Forum

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Campaign by Sabra Turns Consumer Sentiment into Anthem saying "I Just had Sabra Hummus and Now I Feel Good!" Sabra Dipping Company, a manufacturer of...

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Featured Marketing News

Domino’s Celebrates Opening of 15,000th Store

Nathaniel Mark

March 5, 2018

Technological Innovation Helped Domino's Achieve More Than Half of Global Retail Sales Domino's Pizza, a global pizza company, will open its 15,000th store in the...

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Featured Marketing News

Givenchy Launches E-Commerce Platform for New European Markets

Nathaniel Mark

March 5, 2018

Website Experience for Givenchy Fans First Among Many 2018 Launches Following the September 2017 launch of its new omni-channel e-commerce platform, the Maison Givenchy is...

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Campaigns Featured News

Smirnoff and Spotify Partner in Promoting Female Artists

Olivia Pearce

March 5, 2018

Vodka Brand Launches Smirnoff Equaliser Platform and Celebrates the Achievements of Women Everywhere Smirnoff, a global Vodka brand, launched a new extension of its "Equalising...

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Campaigns Featured News

Lancôme Launches Write Her Future Campaign

Olivia Pearce

March 2, 2018

Campaign by Lancôme Aims to Mobilise Change and Raise Awareness about Global Illiteracy Amongst Women Lancôme, a luxury beauty brand, launched "Write Her Future", a global commitment...

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Sprint Deploys Samsung’s 5G-Ready Massive MIMO Solution

Thomas Ng

February 28, 2018February 28, 2018

Solution for Sprint Includes Samsung’s Newest High-Capacity Digital Unit for MIMO Sprint has purchased 5G-ready massive MIMO solutions from Samsung, which includes deployment of the...

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Advertising Featured News

Skechers Wins Ladies Brand of the Year at 2018 Footwear Industry Awards

Joshua Hughes

February 28, 2018

Brand's Growth Allows Skechers to Be One of the Most In-Demand Brands in the UK Skechers USA has been named Ladies Brand of the Year...

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Branding Featured News

Apple to Open Apple Kärntner Straße, Its First Austrian Store

Olivia Pearce

February 23, 2018

Store Opening will Feature Diverse Programmes Including Quick Start and How To Sessions, Music Labs and Studio Hours, Led by Apple Creatives Apple Kärntner Straße,...

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Featured Marketing News

Gap and Sarah Jessica Parker Collaborate on Limited-Edition Collection

Nathaniel Mark

February 22, 2018February 22, 2018

Collection by Gap Inspired by Parker's Childhood Heirlooms Celebrating Love, Luck and Magic Gap, an American clothing brand, launches the Gap | Sarah Jessica Parker...

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Campaigns Featured News

Easy Spirit Re-Energises Identity with New “Move For” Ad Campaign for Spring 2018

Olivia Pearce

February 21, 2018

New Easy Spirit Campaign Celebrates the Personal Motivations of Today's Women While Embracing the Brand's Legacy of Comfortable Footwear Easy Spirit, a women's comfort footwear...

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Famous Samsung Ringtone ‘Over the Horizon’ Reimagined by Original Composer

Thomas Ng

February 19, 2018February 19, 2018

Pétur Jónsson’s ‘Over the Horizon’ Takes New Samsung Galaxy Smartphone Users on a Soundscape Journey As smart phones become an increasingly essential tool of everyday...

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Branding Featured News

Roger Federer and Mercedes-Benz Extend Successful Partnership

Olivia Pearce

February 16, 2018

Mercedes-Benz and Federer Have Been Close Partners for 10 Years Roger Federer extends successful partnership with the Stuttgart brand, Mercedes-Benz, with the star as a...