Brand Experience Archives | World Branding Forum

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Available in stores, the John HR Molson and Bros 1908 Historic Pale Ale offering celebrates the brand’s 230-year Canadian brewing heritage Molson Coors has introduced...

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Branding Design Featured News

Shangri-La Takes Royal Arabian Encounters to Doha

Olivia Pearce

February 24, 2016February 24, 2016

An opulent holiday hideaway, the 50-storey luxury property features 272 guestrooms and suites as well as 42 serviced apartments Shangri-La Hotel Doha in West Bay...

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Advertising Campaigns Featured News Videos

IKEA Canada Makes it Count with #EverySecond

Deborah Joy Peter

February 22, 2016February 23, 2016

Titled Every Second and featuring some of the most special at-home moments, the main spot highlights unique one-second stories IKEA Canada has rolled out an entirely consumer-generated...

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Campaigns Featured Marketing News Videos

Hilton Worldwide Goes Big with Stop Clicking Around

Deborah Joy Peter

February 16, 2016February 16, 2016

To launch the campaign, the hospitality chain enlisted the help of Fold7, a London-based marketing and advertising agency Hilton Worldwide has just rolled out the...

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Branding Featured Marketing News

AccorHotels Scales Up Loyalty with Elite Deal

Deborah Joy Peter

January 15, 2016January 15, 2016

The offering joins other premium privileges like room upgrades, savings via website bookings, early sales previews, and more AccorHotels has launched Elite Experience, a new...

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Branding Featured News Videos

Tequila Don Julio Adds Sentimental Value with Tribute to The Legend

Deborah Joy Peter

October 30, 2015October 30, 2015

The premiere of the web movie takes place three years after Don Julio Gonzalez’s passing, paying homage to the founder, whom the brand calls ‘The Legend’ Diageo-owned...

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Branding Featured News

Worldhotels Checks The Lalit in to India

Deborah Joy Peter

October 23, 2015October 23, 2015

The four locations aim to illuminate bespoke experiences which complement the local charms encapsulated throughout each property Solidifying its Asia Pacific expansion, Worldhotels, has added...

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Verifone Redefines Point of Sale with Engage

Thomas Ng

October 23, 2015October 23, 2015

Its purpose is to offer merchants, acquirers, and service providers elevated experiences and protect against escalating security threats Commerce solutions provider, Verifone, has rolled out a new...

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Advertising News

Jack Morton Poaches Geometry’s Bruce Henderson to Fill CCO Role

Joshua Hughes

September 18, 2015September 18, 2015

The award-winning creative lead has been charged with heading the firm's Creative Council and brand marketing Marking a key addition to its leadership team, global...

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India’s Largest Multiplex Chain, PVR Cinemas, to Install Dolby Atmos in 50 Screens

Thomas Ng

July 29, 2015July 30, 2015

When completed, it will be one of the largest rollouts of Dolby Atmos screens by any multiplex chain in India PVR Ltd., the largest multiplex...

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Featured Marketing News

IKEA To Test A New Retail Format To Get Closer To UK Customers

Joshua Hughes

July 9, 2015

The new Order and Collection Points form part of plans to make IKEA more accessible It's IKEA, but not as you know it. Home furnishing...

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Branding Featured News

Colonel Sanders Goes To Comic-Con

Thomas Ng

July 7, 2015July 10, 2015

Cosplay, Colonels, Comics and Chickens - KFC Brings It All to San Diego Heading to Comic-Con? Con-goers and Gaslamp Quarter visitors will experience a "little...