Brand Expansion Archives | World Branding Forum

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Using The Hut Group's multi-channel retail approach, the skincare provider’s visibility will be enhanced throughout key markets Dermatology specialist, Lancer Skincare has inked a partnership...

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Featured Marketing News

Hyatt Hotels Sets Up First Vacation Spot in Nicaragua

Anisha Kapoor

February 11, 2016February 11, 2016

The venue is the second of five Hyatt Place properties slated to roll out in Central America over the next three years Hyatt Hotels has...

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Branding Featured News

Westin Heads to Nashville for Urban Jungle View

Deborah Joy Peter

February 5, 2016February 5, 2016

Ideal for business and leisure travellers, the property is situated in the centre of the city’s entertainment and music scene Westin is set to open...

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Featured Marketing News

Hyatt Centric Breaks New Ground with Expansion

Anisha Kapoor

January 26, 2016January 27, 2016

This year, the hospitality giant will launch five new bespoke properties to cover the markets of Uruguay, Japan, and the United States Hyatt Hotels has...

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Branding Featured News

Hyatt Place Mixes Business with Pleasure in Goa

Olivia Pearce

January 6, 2016January 8, 2016

Adding to the brand's Indian market portfolio, the Hyatt Place Candolim will focus its appeal on both professionals and leisure travellers The hospitality giant’s newest hotel to launch...

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Branding Design Featured News

AC Hotels by Marriott Maps Global Expansion

Olivia Pearce

January 5, 2016January 5, 2016

Spreading its footprint worldwide, the brand is scheduled to launch 22 design-led properties across 10 countries throughout 2016 Boutique lifestyle chain, AC Hotels by Marriott,...

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Marketing News Technology

Accelerize Expands Global Footprint via CAKE

Deborah Joy Peter

January 4, 2016January 4, 2016

Through its digital marketing software division, the firm has added more than 60 new clients across the EMEA, APAC, and LATAM regions Accelerize, through its...

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Campaigns Featured Marketing News

Crystal Cruises Big Wave with All Exclusive Roll-out

Deborah Joy Peter

December 23, 2015December 23, 2015

In line with the push, the marque has announced the addition of two new long-range aircraft to its Crystal Luxury Air fleet Crystal Cruises has...

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Advertising Industry News

WPP Secures STW Merger for Australia and New Zealand

Joshua Hughes

December 14, 2015December 14, 2015

The move will increase the global advertising network’s shareholding from 23.6 percent to 61.5 percent, with STW due for a name change WPP has prepared...

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Branding Featured News

Ascend Scales Up with Fresh Caribbean Addition

Deborah Joy Peter

December 11, 2015December 11, 2015

Choice Hotels has expanded its Caribbean footprint by launching a new location called the Opus Hotel in Guyana’s Georgetown The Ascend Hotel Collection, a brand...

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Branding Featured News

H&M Rolls Retail Cart into Lower Manhattan

Deborah Joy Peter

December 3, 2015December 3, 2015

Set to open at the Westfield World Trade Center in the spring of 2016, the new spot joins seventeen other locations already in New York...

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News Public Relations

Weber Shandwick Sets Up PR Shop in Brasilia

Anisha Kapoor

November 25, 2015November 25, 2015

The location serves as a political epicentre to help companies engage with key decision-makers as well as government and regulatory bodies Weber Shandwick has launched...