Brand Ambassadors Archives | World Branding Forum

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The year will culminate with a digital compilation of 75, stories from supporters which speak authentically to the spirit of the brand Jeep is launching...

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Branding Featured News

TREND Hits Home with HGTV Stars as Brand Ambassadors

Deborah Joy Peter

March 29, 2016March 29, 2016

Christina and Tarek El Moussa will represent the brand’s sister company Granite Transformations, a full-service remodelling franchise TREND Group, international producer of full body glass...

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Branding Campaigns Featured News

Toyota Heralds Best Seller’s Golden Year with #Corolla50

Deborah Joy Peter

March 24, 2016March 24, 2016

A campaign has rolled out to showcase how the brand has powered memories and milestones for millions worldwide Toyota has rolled out the Corolla 50th Anniversary...

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Advertising Featured News

Pantene Names Goulding Ambassador for #StrongIsBeautiful

Olivia Pearce

March 21, 2016March 21, 2016

The partnership will see the artiste launch the haircare giant’s new Pro-V advertising campaign, Strong is Beautiful, promoting endurance Pantene, via Procter & Gamble UK and...

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Branding Campaigns Featured News

Parlux and Kenneth Cole Pick Up Heroic Scent

Olivia Pearce

March 15, 2016March 15, 2016

The marketing campaign behind the fragrance has taken to promoting the importance of courage, kindness, and integrity Global beauty brand, Parlux, in partnership with American...

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Branding Campaigns Featured News Videos

Calvin Klein Dresses Justin Bieber as Apparel Partner

Olivia Pearce

March 10, 2016March 10, 2016

Featuring Bieber as well as artistes like Kendrick Lamar, Destiny Frasqueri and more, the effort deepens the brand’s music connection Calvin Klein has signed on...

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Advertising Featured News Videos

Skechers Signs On Meghan Trainor for Originals Push

Joshua Hughes

March 10, 2016March 10, 2016

The artiste’s inaugural television spot for the brand launches next week and will feature the single, No, from her album Thank You Skechers and Meghan Trainor...

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Advertising Featured News Videos

Kraft’s Mac & Cheese Debuts Reinvented Blue Box

Joshua Hughes

March 8, 2016March 8, 2016

Calling it the world’s largest blind taste test, the brand changed the product’s recipe in 2015 and sold 50 million boxes Kraft Heinz has launched...

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Branding Featured News

Lancôme Reinvents Femininity with Rossellini

Olivia Pearce

March 8, 2016March 8, 2016

The two are collaborating to renew the thread of an inspired story which began in 1983 when she became the first face of the brand...

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Branding Campaigns Featured News Videos

M&M’s Welcomes Diamond Year with #CelebrateWithM

Olivia Pearce

March 7, 2016March 8, 2016

The push features events, collaborations, and partnerships aimed at cementing the brand's place in pop culture history M&M’s has launched the largest marketing campaign in...

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Advertising Featured News Videos

Cannes Lions Celebrates Change with See It Be It 2016

Joshua Hughes

March 4, 2016March 4, 2016

Alongside notable transformations to the programme, See It Be It has opened to receive applications, with enrolment closing on 1 April 2016 See It Be...

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Branding Campaigns Featured News Videos

Heineken Drinks to the Game with Soccer is Here

Deborah Joy Peter

March 4, 2016March 4, 2016

A mix of commercials, contests, and interactive engagements, the push celebrates the country’s rich soccer history and beer-maker’s future Heineken has launched its Soccer is...