Brand Ambassadors Archives | World Branding Forum

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Royal Canin has partnered with the Founder of The Animal Project Foundation, Carrie Ann Inaba, for its #Cat2VetDay campaign activities. According to a recent survey...

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Bebe Struts Down the Runway with #BeYouBebe

Joshua Hughes

August 3, 2017August 3, 2017

Bebe has unveiled its latest ad campaign—Be Bold. Be Different. Be You.—which features four fashion, music, and social media influencers. Bebe has launched an influencer...

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Estée Lauder Picks Misty Copeland for Modern Muse

Deborah Joy Peter

August 2, 2017August 3, 2017

Estée Lauder has launched a push around its Modern Muse portfolio, for which Misty Copeland has been named global spokesmodel. Estée Lauder has named principal...

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Footaction Raps into the Season with Summer Hustle

Joshua Hughes

August 2, 2017August 3, 2017

Footaction has debuted a new push which features three American hip-hop heavyweights who have rallied to promote the brand's latest styles. Sportswear label, Footaction, has...

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Hoka One One Ups Game with Karl ‘Speedgoat’ Meltzer

Joshua Hughes

August 1, 2017August 1, 2017

Hoka One One partnered with Karl Meltzer to launch the Speedgoat 2 and roll out its latest film which documents the pro runner’s career. Hoka...

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AXE Clears the Air with #SprayResponsibly Push

Joshua Hughes

July 31, 2017August 16, 2017

AXE has rolled out a social media push featuring artistes, Rudy Mancuso and Kap G, to promote its #SprayResponsibly message. AXE has launched a social...

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Estée Lauder and Victoria Beckham Debut New Line

Joshua Hughes

July 28, 2017July 28, 2017

Estée Lauder has partnered with Victoria Beckham to launch a second makeup capsule which will be available globally from September. Estée Lauder has unveiled a...

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Merck and Mandy Moore Celebrate Life’s Adventures

Olivia Pearce

July 28, 2017July 28, 2017

Merck and Mandy Moore recently collaborated to launch Her Life. Her Adventures. which inspires women to re-evaluate their goals in life. Biopharmaceutical giant, Merck, partnered with singer-songwriter...

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Fanta Debuts Be More Than One Flavor Campaign

Joshua Hughes

July 27, 2017August 1, 2017

Fanta has released its first integrated push since 2010 to focus on its Orange, Strawberry, Pineapple, Grape, and Orange Zero flavours. Fanta has launched a...

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Hilton Garden Inn Keeps It Simple with Judy Greer

Olivia Pearce

July 26, 2017July 26, 2017

Hilton Garden Inn has unveiled a brand refresh with a global marketing campaign focused on its key updates, which stars actress, Judy Greer. Hilton Garden...

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Dove and Shonda Rhimes Release Meet Kylee Film

Joshua Hughes

July 25, 2017July 25, 2017

Dove and Shonda Rhimes enlist an all-female crew to demonstrate one woman’s powerful journey in redefining beauty on her own terms. Dove Real Beauty Productions...

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Chivas Regal Gets into the Ring with Gennady Golovkin

Deborah Joy Peter

July 24, 2017July 24, 2017

Chivas Regal has introduced The Chivas Fight Club and named middleweight champ, Gennady Golovkin, campaign ambassador. Chivas Regal has unveiled The Chivas Fight Club. Themed...