Brand Acquisition Archives | World Branding Forum

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The decision to acquire the programmatic marketing solutions company supports the group’s objective to build on its existing client offerings Global media investment management network,...

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Industry Marketing News

Geometry Expands Mexican Footprint with Cacto Takeover

Thomas Ng

December 24, 2015December 24, 2015

The newly-acquired firm specialises in CRM programmes for multinationals across the automotive and pharmaceutical categories Brand activation agency, Geometry Global, has secured Cacto Arte e...

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Advertising Marketing News Technology

Sudler & Hennessey Acquires London’s System Analytic

Thomas Ng

December 22, 2015December 22, 2015

Its database and online tools help pharmaceutical brands identify and engage key opinion leaders across a broad range of medical fields Global healthcare marketing and...

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Branding Industry News

JWT Amps Up Digital with Cleartag Acquisition

Thomas Ng

November 24, 2015November 24, 2015

In the Middle East alone, WPP generates revenues of around $400 million (or £265 million) and employs over 3,000 people WPP-owned global marketing communications agency,...

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Marketing News Public Relations

DDB Worldwide Toasts to Grupo ABC’s Acquisition

Anisha Kapoor

November 23, 2015November 23, 2015

The client's agencies consists of brand advertising firms specialised in the offering of in public relations, CRM, digital, promotion, and events DDB Worldwide, a division of...

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Marketing News

WPP Welcomes Merger Leading to Maxus + Helder

Joshua Hughes

November 18, 2015November 18, 2015

WPP-owned Maxus is positioned to acquire Helder Marketing & Communicatie, a media buying agency based in the Netherlands Global media investment management agency, Maxus, is...

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Marketing News Social Media

GroupM Dials Beyond Mobile with Yonder Takeover

Anisha Kapoor

November 11, 2015November 11, 2015

The acquisition continues GroupM's growth focus in new markets and emphasis on developing solutions for clients on digital platforms GroupM has added South Africa's specialised mobile marketing...

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Advertising Marketing News

GroupM Enhances Digital Expertise with Essence Acquisition

Joshua Hughes

November 4, 2015November 4, 2015

The tie-up will see Essence continue operating as an independent brand, but with the advantage of GroupM's reach and infrastructure GroupM, had added, Essence, the world’s...

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Advertising Industry News

Landor Secures ManvsMachine for Creative Expansion

Deborah Joy Peter

November 3, 2015November 3, 2015

Based in London, the newly acquired outfit’s portfolio entails multiple blue-chip clients such as Nike, Microsoft, Honda, and Audi WPP strategic brand consulting and design firm,...

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News Public Relations

MWWPR Revs Up Sports and Lifestyle with Berk Acquisition

Anisha Kapoor

October 6, 2015October 6, 2015

The takeover brings one of the industry's most elite sports, entertainment, and luxury lifestyle firms into the MWWPR stable MWWPR has acquired a majority stake...

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Advertising Featured Industry News

Theorem Beefs Up Digital with FaR Partners Acquisition

Joshua Hughes

September 25, 2015September 25, 2015

The takeover aims to provide media owners with unique insight into performance and commercial potential with an ability to scale digital capabilities Digital media and marketing...

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Branding News Technology

Purch Adds Active Junky to Cart for Outdoor Business

Thomas Ng

September 21, 2015September 21, 2015

Consumers will enjoy a suite of loyalty incentives for each outdoor gear purchase across more than 100 stores via the Active Junky website Digital content and commerce company, Purch, has...