Beauty Archives | World Branding Forum

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EcoTools has partnered with Vanessa Hudgens for its #MyTrueBeauty mobile tour which travels across the United States to empower women. In celebration of International Women’s...

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Branding Campaigns Featured News Videos

Murad Skincare Runs EyesUp to Deepen Connections

Olivia Pearce

March 7, 2017March 7, 2017

Murad Skincare has developed a campaign to educate people on the dangers of digital-only relationships and power of human connection. Murad Skincare has launched EyesUp, a...

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Featured Marketing News

Shiseido Americas Beefs Up with JWALK Acquisition

Deborah Joy Peter

March 7, 2017March 7, 2017

Shiseido Americas has taken over creative agency, JWALK, to deepen its digital and creative strength across all consumer touchpoints. Shiseido Americas has acquired JWALK, an...

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Featured Marketing News Videos

Moroccanoil Signs on Supermodel Sara Sampaio

Anisha Kapoor

February 22, 2017February 24, 2017

Sara Sampaio makes her debut as the face of the new Moroccanoil print and digital campaign shot by photographer, Norman Jean Roy. Cosmetics brand, Moroccanoil,...

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Advertising Branding Featured News

Angelina Jolie is the New Face of Guerlain

Anna Yuu

January 25, 2017January 25, 2017

The Actress Donated Her Entire Salary from Mon Guerlain Campaign to Charity Angelina Jolie has agreed to be the new face of the French beauty...

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Featured Marketing News

L’Occitane Opens Doors to Manhattan Flagship Store

Deborah Joy Peter

December 14, 2016December 14, 2016

The L'Occitane shop features the first Smart Beauty fitting room, allowing shoppers to personalise their experience in a digital format. Premium cosmetics giant, L'Occitane, known for...

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Branding Featured News Videos

Marc Jacobs Reactivates Global #CastMeMarc Call

Olivia Pearce

December 5, 2016December 5, 2016

Marc Jacobs has reactivated #castmemarc to find its next social media sensation. The new casting call via video runs until 16 December. Marc Jacobs Beauty...

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Featured Marketing News

Marc Jacobs Picks Kaia Gerber for Spring 2017 Push

Deborah Joy Peter

November 17, 2016November 17, 2016

Kaia Gerber has been appointed the newest Marc Jacobs ambassador. She is representing the brand in its spring advertising campaign. Premier beauty marque, Marc Jacobs,...

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Branding Featured News Videos

Avon Secures Anew Deal with Kim Nichols

Olivia Pearce

October 27, 2016October 27, 2016

Dr. Kim Nichols will share her expertise and product insights with Avon and appear in marketing materials across three markets. Avon has partnered with cosmetic...

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Featured Marketing News Videos

Revlon Goes Bigger with Second Love is On Contest

Deborah Joy Peter

September 19, 2016September 19, 2016

Leading the movement is Revlon global brand ambassador, Olivia Wilde, who is supporting the push with a call-to-cation message. Revlon has unveiled its second Love...

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Branding Featured News

Revlon Rolls Volume into One-Step Dryer Series

Deborah Joy Peter

August 16, 2016August 16, 2016

The Revlon Salon One-Step Hair Dryer and Volumizer offers a styling tool that places creativity and control in the consumer’s hands. Revlon has launched its...