Beauty Archives | World Branding Forum

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Procter & Gamble has extended its beauty portfolio to include Walker & Company in order to grow its offerings crafted for consumers of colour. Procter &...

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Campaigns Featured News

Kenneth Cole Makes Gender-Neutral Scents

Deborah Joy Peter

December 11, 2018December 12, 2018

The Kenneth Cole for All collection presents gender-neutral fragrances. The three urban scents are named Serenity, Energy, and Intensity. Representative of a new generation, Kenneth...

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Featured Marketing News

Beautycounter Dials in New York City Clean-Up

Anisha Kapoor

November 21, 2018November 21, 2018

Beautycounter is opening its first retail store on Prince Street in New York City, with a marketing campaign scheduled to roll out locally. Cosmetics group,...

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Featured Marketing News Videos

Bath & Body Works Is Smelling Like Christmas

Anisha Kapoor

October 30, 2018October 30, 2018

Bath & Body Works has launched its What Christmas Smells Like push to introduce its Christmas body care offerings and winter fragrances. American speciality retailer, Bath...

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Branding Featured News

David Yurman Announces New York Flagship

Olivia Pearce

October 29, 2018October 29, 2018

Premier jewellery designer, David Yurman, will celebrate the debut of its upcoming New York flagship store in the second half of next year. David Yurman...

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Campaigns Featured News

CoolSculpting and Kristin Davis Talk Denim

Deborah Joy Peter

October 29, 2018October 29, 2018

CoolSculpting and Kristin Davis have teamed up to get women talking about body contouring and excited about slipping into their best denim. CoolSculpting has partnered...

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Campaigns Featured News Videos

Shiseido Seals The Party Bus Story with a Kiss

Deborah Joy Peter

October 26, 2018October 26, 2018

Shiseido has unveiled the second installation to its original web series, The Power of Makeup. The new film offers an immersive experience. As part of...

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Campaigns Featured News Videos

Rimmel and Rita Ora Tackle Beauty Cyberbullying

Deborah Joy Peter

October 24, 2018October 24, 2018

Rimmel and Cybersmile have partnered over a campaign addressing beauty cyberbullying. Rita Ora, as brand ambassador, leads the push. Rimmel has introduced an initiative to combat...

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Branding Featured News

Tommy Hilfiger Welcomes Spring with Zendaya

Olivia Pearce

October 18, 2018October 18, 2018

Zendaya will appear in a global campaign for the TommyXZendaya collaborative collection designed in partnership with Tommy Hilfiger. Tommy Hilfiger has named Zendaya its latest...

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Campaigns Featured News Videos

OPI Places Human Emotion at the Fingertips

Deborah Joy Peter

October 18, 2018

OPI has released a new brand campaign titled Color is the Answer. The effort celebrates the freedom to feel and aims to impact change. OPI...

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Campaigns Featured News Videos

L’Oréal Fixes Hair Dramas with The Roots Family

Deborah Joy Peter

October 16, 2018October 17, 2018

L'Oréal Paris has unveiled a push around its Magic Root Coverup and Root Rescue line-up that entails a web series titled The Roots Family. Building on...

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Campaigns Featured News Videos

Burberry Names Cara Delevingne the Face of Her

Deborah Joy Peter

October 8, 2018October 8, 2018

Burberry has launched a new fragrance called Her and has appointed Cara Delevingne as campaign ambassador for the collection’s roll-out. Burberry has unveiled a fragrance...