Bacardi Archives | World Branding Forum

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Bacardi is calling on music and dance enthusiasts across the globe to join the world's most awarded rum as they embark on the first-ever remake...

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Branding Featured News

Bacardi’s announces that its spirits bottle will biodegrade in 18 months

Olivia Pearce

October 22, 2020October 22, 2020

Bacardi swaps crude oil for seed oil as petroleum-based plastics are replaced by plant-based ‘wonder material’ – a silver bullet in fight against plastic pollution...

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Campaigns Featured News

7,000 Bacardi employees spark conversations about cocktails and culture

Olivia Pearce

February 10, 2020

Bacardi goes Back to the Bar and releases the Bacardi Cocktail Trends Report showcasing what’s stirring in 2020 7,000 Bacardi employees across the globe turned...

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Campaigns Featured News

Bacardi Rum upcycles plastic into first-ever straw vinyl records

Olivia Pearce

October 11, 2019October 11, 2019

Bacardi Rum turns plastic straws into music records pressed with Major Lazer and Anitta's summer anthem, "Make It Hot" Bacardi Rum has partnered with Lonely...

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Branding Featured News Videos

Bacardi Toasts Sun Angels with Heavenly Rum

Olivia Pearce

December 5, 2018December 6, 2018

Bacardi has collaborated with actor and filmmaker, Michael B. Jordan, to create the first ever digital spot for its premium rum collection. Bacardi has unveiled...

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Advertising Industry Marketing

BBDO New York Named Agency of the Year at Four Major Award Shows

Anisha Kapoor

May 16, 2018

Accolades Follow BBDO New York Being Named in Fast Company's Top 10 Most Innovative Companies Earlier this Year BBDO New York has been named Agency...

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Advertising Featured News

Oakheart Hails Brotherhood with Masculine Charm

Joshua Hughes

October 21, 2016October 21, 2016

Oakheart is redefining its positioning with the introduction of fresh packaging to its product portfolio to stand alone from Bacardí. Oakheart has launched a rebranding...

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Advertising Featured News Videos

Bacardí Goes Dark with We Are the Night Global Push

Joshua Hughes

September 22, 2016September 22, 2016

The Bacardí campaign is led by a television spot featuring a cast of carpe noctem archetypes ranging from last train sprinters to glow gals. Bacardí has...

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Advertising Featured News

Bacardi Lifts Spirits with Raise Your Rum

Joshua Hughes

August 12, 2016August 12, 2016

Bacardi is celebrating in San Francisco, Los Angeles, Denver, Miami, NYC, Philadelphia, Fort Lauderdale, Chicago, Boston, and Atlanta. Bacardi has unveiled a campaign inviting consumers across the...

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Branding Featured News

Bacardí Raises Glass to Exclusive Swizz Beatz Deal

Olivia Pearce

July 11, 2016July 11, 2016

The artiste and music producer has been named the marque’s Global Chief Creative for Culture for a portfolio of Bacardí brands. Bacardí has inked an exclusive...

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Featured Marketing News

Havana Club Marks Golden Age with Major Expansion

Deborah Joy Peter

June 2, 2016June 2, 2016

Complementing a new Havana Club release—Añejo Clásico—debuting in June, a campaign themed The Golden Age, Aged Well will launch in the summer. Puerto Rican rum-maker, Havana Club,...

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Advertising Branding Campaigns Featured News Videos

Bacardí Drinks to Revitalisation with New Push

Joshua Hughes

October 12, 2015October 12, 2015

The rum juggernaut has reached a new high by introducing a fresh spin to its brand story featuring a multi-pronged ad push across TV, digital, and more...