Automotive Archives | World Branding Forum

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New Business Models and Digital Products Help Mercedes-Benz Aim to Become Digital Pioneer in Automobile Industry At the Mobile World Congress in Barcelona, which runs...

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Daimler and HERE Bring HD Live Map to Future Mercedes-Benz Models

Thomas Ng

February 21, 2018

Highly Precise Maps for Daimler Cars will Be Key Element for Autonomous Driving Daimler, an automotive corporation and HERE Technologies, a mapping and location data...

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Branding Featured News

Mercedes-Benz Cars Premieres Its Futuristic Factory 56 Plant

Olivia Pearce

February 20, 2018May 8, 2018

"Digital, Flexible, Green”—Latest Production Technologies Integrated at "Factory 56" with Main Focus on People Mercedes-Benz Cars presents its "Factory 56" as a modern car production...

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Campaigns Featured News

Haier Sends New Year’s Greetings Reflecting Its Global Vision

Olivia Pearce

February 12, 2018

Spring Festival Greetings from Haier Encourages People With Different Cultural Backgrounds to Celebrate Family Reunion As a global home appliances brand and an active member...

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Advertising Featured News

Toyota to Run Three Super Bowl Ads for the First Time

Joshua Hughes

February 2, 2018May 8, 2018

Lauren Woolstencroft Overcomes the Impossible in "Good Odds" in Toyota Primetime Super Bowl LII TV Spot Toyota is returning to the 2018 Super Bowl like...

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Branding Featured Industry

Brilliance Auto and Renault Join Hands Exploring the International Market

Nathaniel Mark

January 10, 2018January 10, 2018

Collaboration Opens Foreign Market Opportunity for Brilliance China's Brilliance Auto Group recently entered a deal with the Renault Group to set up the Renault Brilliance...

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Featured Marketing News

Faurecia Implements Gerber’s AccuMark Software in Global Design Centres

Anisha Kapoor

December 11, 2017December 12, 2017

AccuMark Software to Allow Faurecia to More Effectively, Efficiently, and Precisely Design and Manufacture Goods Faurecia, a global automotive equipment supplier implements Gerber Technology's AccuMark...

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Advertising Featured News Videos

Toyota Camry Evokes Emotion with Sensations

Joshua Hughes

September 5, 2017September 5, 2017

Toyota has rolled out a campaign around its 2018 Camry which entails such elements as digital, print, broadcast, social, outdoor, and cinema. Toyota has launched...

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Design Featured News

Acura Jazzes Up with Key Upgrades to the 2018 RLX

Joshua Hughes

August 11, 2017August 12, 2017

The 2018 RLX debuts this month, with the launch set on Acura's new design direction which includes its signature diamond pentagon grille. Acura has unveiled...

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Branding Featured News

Subaru Canada Gears Up for Fall Release of the Impreza

Olivia Pearce

August 11, 2017August 12, 2017

Subaru Canada will welcome the 2018 Impreza to showrooms across the country during the fall season in both five-door and sedan styles. Subaru will begin...

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Branding Featured News

Chrysler and Kango Ride on Pacifica Hybrid Partnership

Olivia Pearce

August 7, 2017August 9, 2017

Chrysler and Kango have partnered to introduce a rideshare service partnership, with the first leg of the journey beginning in the Bay Area. Chrysler and Kango,...