Adding a new region to its network of dealers in the United States, Kia Motors America has opened a southwest region office in Dallas, Texas.

Kia Motors America has unveiled the grand opening of its southwest region office in the Dallas, Texas metropolitan area. The addition of a fifth region brings the brand’s sales, marketing, and training operations closer to its expansive network of nearly 800 dealers across the United States.

The new region is led by Scott Martin, an 11-year veteran of the corporation, who previously served as Regional Parts and Service Manager in the company’s western region. The branch joins a circuit of offices in Illinois (central), Irvine (western), New Jersey (eastern), and Georgia (southern).

“The establishment of this new regional office allows us to focus further on elevating the customer experience as well as improving brand perception for each of our valued dealer partners,” said Michael Sprague, Chief Operating Officer and Executive Vice President for Kia Motors America.

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