Automotive Archives | World Branding Forum

Read Time:2 Minute, 24 Second

"Never Stop Improving" from Mercedes-Benz highlights elite athletes who train day after day to refine and improve their performance The market launch of the new...

Read Time:3 Minute, 20 Second

Featured Marketing News

Simone Manuel Wins Honda Cup and Named Collegiate Woman Athlete of the Year

Nathaniel Mark

June 28, 2018

Honda Cup winner Simone Manuel is the first African-American woman to win an individual Olympic gold medal in swimming Olympian and senior member of the Stanford...

Read Time:2 Minute, 31 Second

Hyundai Motor Group and Audi Partner in Fuel Cell Technology

Thomas Ng

June 20, 2018

Hyundai Motor Group and AUDI AG enter into patent cross-licensing agreement in FCEVs Hyundai Motor Group and Audi have entered into a multi-year patent cross-licensing agreement, covering...

Read Time:3 Minute, 56 Second

Advertising Featured News

Hyundai Marketing Plan Preps for All-New Veloster’s Appearance

Joshua Hughes

June 15, 2018

New Ant-Man and The Wasp-inspired Hyundai commercial captures an awkward stoplight exchange featuring the all-new 2019 Veloster Turbo The all-new Hyundai Veloster will be making...

Read Time:2 Minute, 33 Second

Advertising Featured News

Lexus Ad Reveals Its Relentless Attention to Detail

Joshua Hughes

June 12, 2018

New Lexus Performance, Crafted to the Extreme campaign made in partnership with Rhys Millen and Ozan Biron Crafting exceptional performance vehicles for luxury automaker Lexus...

Read Time:2 Minute, 37 Second

Advertising Featured News

Acura Marketing Campaign Harkens to Its Precision Crafted Performance

Joshua Hughes

June 7, 2018June 7, 2018

Bold Acura campaign soundtrack features The Rolling Stones and Motörhead A new integrated marketing campaign from Acura, "Everything We Ever Imagined and Then Some," heralds...

Read Time:1 Minute, 43 Second

Unity Technologies Increases Its Commitment to Automotive

Thomas Ng

May 21, 2018

Counting Volkswagen/Audi, Toyota/Lexus and Nissan as customers, Unity is working alongside manufacturers, using real-time 3D to improve the way automobiles are designed, built, serviced and...

Read Time:1 Minute, 48 Second

Design Featured News

Production of All-New 2019 Acura RDX Begins at East Liberty Auto Plant

Olivia Pearce

May 16, 2018

US$54 Million/£40 Million Investment to Build the First in a New Generation of Acura Products Acura celebrated the start of mass production of the all-new...

Read Time:1 Minute, 48 Second

Campaigns Featured News

Lexus ‘Fast as h’ Campaign Clears the Air about Hybrid Performance

Olivia Pearce

May 2, 2018May 9, 2018

Campaign by Lexus Showcases the Performance, Value, and Styling of Its Hybrid Cars Lexus unveiled a new US marketing campaign to prove that choosing a hybrid...

Read Time:2 Minute, 15 Second

Design Featured News

Volvo Trucks Celebrates 35 Years of Innovation and Truck Design

Nathaniel Mark

April 25, 2018May 8, 2018

Environmental Care Has Long Been a Core Value of Volvo Trucks This year marks the 35th anniversary of Volvo's introduction of the Integral Sleeper, the...

Read Time:1 Minute, 30 Second

Design Featured News

Mazda Wins Multiple Kelley Blue Book Awards

Olivia Pearce

April 24, 2018

Best Performance Brand and Best Car Styling Brand Awards Picked Up by Mazda for Excellent Driving Experience, Beauty and Performance Kelley Blue Book announced Mazda...

Read Time:1 Minute, 48 Second

Design Featured News Technology

Mazda SKYACTIV-X Engine Awarded at the Edison Awards

Thomas Ng

April 13, 2018

The SKYACTIV-X Engine by Mazda Awarded for Engine Enhancements Breakthroughs Mazda Motor Corporation has been awarded Gold at the Edison Awards for its breakthrough SKYACTIV-X...