Automotive Archives | World Branding Forum

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Luxury carmaker, Acura, has announced its #SuperHandling Challenge and campaign which stars Jay Williams and other sports influencers. Acura has teamed up with influencers to...

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Chrysler Drives Pacifica with Jamie Foxx Charm

Thomas Ng

March 4, 2019March 5, 2019

Oscar-winning actor, Jamie Foxx, has taken on the persona of both the Chrysler Pacifica and Pacifica Hybrid in a new marketing campaign. Chrysler Pacifica has...

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Indian Motorcycle Revs Up with Roadmaster Elite

Thomas Ng

February 28, 2019February 28, 2019

American bike company, Indian Motorcycle, has introduced the 2019 Roadmaster Elite, which is its latest ultra-premium touring model. Indian Motorcycle has rolled out the 2019...

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Branding Featured News Videos

Cadillac Unveils Reimagined Crest with Rise

Olivia Pearce

February 25, 2019February 25, 2019

Cadillac has released a campaign around its SUV portfolio, with four new television spots and a special focus on its updated Crest offering. Returning as...

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Advertising Featured News Videos

Subaru of America Welcomes 2019 Forester

Joshua Hughes

February 15, 2019February 15, 2019

Subaru of America has rolled out the newest version of its Forester with an advertising campaign featuring three creative spots for television. Subaru of America...

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Branding Featured News Videos

Colgate Stars Luke Wilson in Total SF Push

Olivia Pearce

February 1, 2019February 1, 2019

Colgate will unveil its new and improved Total SF toothpaste offering during Sunday’s championship game with a 30-second commercial. Colgate has kicked off the campaign...

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Advertising Featured News Videos

Toyota Challenges Assumptions with Toni Harris

Joshua Hughes

February 1, 2019February 1, 2019

Toyota will take to the Super Bowl stage to spotlight its new 2019 RAV4 Hybrid, with the campaign narrative set to the story of Toni...

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Campaigns Featured News Videos

Kia Teases Super Bowl with The Great Unknowns

Deborah Joy Peter

January 23, 2019February 17, 2019

Kia has introduced a new advertising strategy for its Super Bowl push. The brand is excluding celebrities and including young people. For its tenth consecutive...

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Branding Featured News

Lexus Lifts LC Coupe with Convertible Concept

Olivia Pearce

January 11, 2019January 29, 2019

The Lexus open-top idea marks the future direction of its LC flagship, while the dynamic design positions it as a halo for the entire brand....

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Design Featured News

Subaru Reveals Revitalised Motorsports Livery

Thomas Ng

January 11, 2019January 29, 2019

A tribute to its storied heritage, Subaru has launched its new blue and gold racing livery for 2019, alongside its updated motorsports branding. Returning to...

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Advertising Featured News Videos

Lexus Reveals Inaugural UX Compact Crossover

Joshua Hughes

January 4, 2019January 4, 2019

Lexus has rolled out a marketing campaign, The New Frontier, in the United States. The push launches the city-centric UX luxury crossover. Lexus has created...

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Campaigns Featured News Videos

CarGurus Revs Up with New Brand Campaign

Deborah Joy Peter

December 28, 2018December 28, 2018

CarGurus has put together a third creative campaign targeting its American audience. The push spans television and digital advertising. Online automotive platform, CarGurus, has released...