Automotive Archives | World Branding Forum

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The carmaker has launched a push featuring a short film titled The Delivery and TV icons Mickey Rourke, Carl Weathers, and more In an effort to promote...

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Motors.co.uk Points Smart Finger at TV Campaign

Thomas Ng

November 6, 2015August 15, 2016

Motors.co.uk has launched an online monthly payment search tool with an advertising push created to drive additional traffic to the website Motors.co.uk has identified a gap...

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Branding Featured News

Lexus Flexes Motorsports Muscle with F Performance Racing Partnership

Olivia Pearce

November 3, 2015November 3, 2015

The venture is part of a global effort which will see the Japanese luxury brand compete on the tracks in the United States beginning in...

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Toyota Launches Future with Blast from the Past

Olivia Pearce

October 14, 2015October 14, 2015

The latest push celebrates a partnership with the Back to the Future franchise and will feature Michael J. Fox and Christopher Lloyd in the advertising for...

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Advertising Featured Industry News

TBWA Poaches Wunderman’s Andrew Dauska for MD Role

Joshua Hughes

October 8, 2015October 8, 2015

He has a proven track record in developing and leading successful brand and business strategies for a wide range of brands including Subaru, Delta, Porsche,...

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Branding Campaigns Featured News Videos

Honda Powers Dreams with All-New Paper Commercial

Olivia Pearce

September 22, 2015

In line with its latest marketing strategy, the carmaker has launched an advertisement aimed at showcasing Honda’s long-standing history and dedication to innovation As part of a...

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Campaigns Featured News

Hyundai Drives Passion in True NFL Style with New Campaign

Olivia Pearce

September 10, 2015September 10, 2015

The automotive giant has launched its first ever NFL-themed campaign with two brand new TV spots set to roll out as part of the NFL...

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Campaigns Featured News Videos

Goodyear Celebrates 60-Year Tradition of U.S. College Football Aerial Coverage

Olivia Pearce

September 4, 2015

Season-long Marketing Campaign Will Highlight Traditions that Inspire Superior Performance As fans across the U.S. celebrate the start of another college football season, The Goodyear...

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Branding Featured News

Nexen Tire Signs Official Partnership with Manchester City Football Club

Anisha Kapoor

August 7, 2015

Brand hope to accelerate its European market expansion; Will execute various marketing activities by utilising home stadium advertising and players' portrait rights Nexen Tire, a...

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Apple, BMW in Courtship with an Eye on Car Collaboration

Reuters

August 6, 2015August 6, 2015

By Edward Taylor and Julia Love FRANKFURT/SAN FRANCISCO (Reuters) - BMW and Apple may rekindle a courtship put on hold after an exploratory visit by...

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Branding Featured Marketing News

Rolls-Royce’s Brand Continues Successive Sales Record

Anisha Kapoor

January 6, 2015July 4, 2023

Rolls-Royce Motor Cars today revealed record sales results for a fifth consecutive year, with 4,063 cars sold globally during 2014. Sales have more than quadrupled...

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Branding Featured Marketing News

Hertz Expands Across Europe With More Than 80 New Branches

Anisha Kapoor

December 10, 2014July 4, 2023

Latest city locations include Puerta de Atocha train station in Madrid for greater customer convenience. The Hertz Corporation has opened more than 80 new locations...