Automotive Archives | World Branding Forum

Read Time:1 Minute, 13 Second

The tie-up joins existing Hyundai deals with the Arizona Cardinals, Houston Texans, Minnesota Vikings, and Pittsburgh Steelers. Coming off a successful Super Bowl campaign in its first year as...

Read Time:1 Minute, 14 Second

Advertising Featured News

Nissan Ups UEFA Game for Latin America

Joshua Hughes

April 18, 2016April 18, 2016

Two Nissan teams competed: NP300 Frontier in strong defence, X-Trail and Qashqai in the middle, and March in the agile front. Nissan, global automotive partner...

Read Time:59 Second

Advertising Featured News

Hyundai Signs On with North Freeway for Genesis

Joshua Hughes

April 14, 2016April 22, 2016

North Freeway Hyundai will sell and service the Genesis brand and its luxury vehicles, including the newly unveiled G90 and G80 variants. Hyundai Motor America...

Read Time:1 Minute, 1 Second

Branding Campaigns Featured News Videos

Chrysler Reinvents Minivan with Pacifica Push

Olivia Pearce

April 11, 2016April 11, 2016

Key executions for the Pacifica include a series of 30-second television and online spots including Brand Dad, Tennis, One on One Time, and more. Chrysler...

Read Time:1 Minute, 48 Second

Featured Marketing News

Women Drive Demand for Lincoln Luxury Vehicles

Joshua Hughes

April 7, 2016June 16, 2016

Lincoln female audience share has grown by more than 11 times the rate of the brand in a decade, twice that of the overall luxury segment....

Read Time:1 Minute, 41 Second

Branding Featured News

Lincoln Drives Brand with Fellow Barber Partnership

Olivia Pearce

April 1, 2016April 1, 2016

The deal includes membership privileges which entail vehicle detailing, car washes, and unique dining experiences, and more The Lincoln Motor Company has inked an exclusive...

Read Time:1 Minute, 21 Second

Branding Campaigns Featured News Videos

Jeep Ushers In 75th Anniversary with #myjeepstory

Olivia Pearce

March 29, 2016March 29, 2016

The year will culminate with a digital compilation of 75, stories from supporters which speak authentically to the spirit of the brand Jeep is launching...

Read Time:1 Minute, 28 Second

Advertising Featured News

Acura Races to the Tracks with NSX GT3 Debut

Joshua Hughes

March 24, 2016March 24, 2016

Supporting the new super car’s premiere is an upcoming campaign scheduled for 2017 which will kick-off in North America Acura has unveiled the NSX GT3....

Read Time:2 Minute, 15 Second

Advertising Featured News

Dodge Commands the Wheel with 16.3m Views

Joshua Hughes

March 23, 2016March 23, 2016

Having secured 16,378,638 million views since the release of its Wisdom ad, winning Automotive Ad of the Year marks a fitting win Dodge has placed first at Nielsen’s...

Read Time:1 Minute, 33 Second

Advertising Featured News Videos

Honda Reaches Greatness with All-New Civic

Joshua Hughes

March 14, 2016March 14, 2016

The push entails spots that tell stories of motivation and commitment, while a subtle connection is made to the brand and its philosophy Honda has launched...

Read Time:1 Minute, 53 Second

Featured Marketing News Videos

Audi Rocks and Rolls with the Revitalised A4

Anisha Kapoor

March 14, 2016March 14, 2016

Executions will launch across cable prime, sports TV, and throughout the NCAA March Madness men’s basketball tournament Audi has unveiled a new marketing campaign themed...