Automotive Archives | World Branding Forum

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A fully-integrated exercise, the Jeep brand campaign will see national team finalist, Paul George, star in two of three new promotional spots. Automotive heavyweight, Jeep,...

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Volvo Cars Elevates V90 with Zlatan Ibrahimovic Tie-up

Joshua Hughes

May 30, 2016May 30, 2016

The V90 campaign looks back on the former Paris Saint-Germain striker's rise from humble beginnings to international sporting stardom. Volvo Cars has once again teamed up...

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Chrysler Powers Up Pacifica with Brooklyn Decker Push

Deborah Joy Peter

May 30, 2016May 30, 2016

The digital campaign around the all-new 2017 Chrysler Pacifica introduces the PacifiKids and kicks off with actress, Brooklyn Decker. Chrysler has unveiled its pint-sized product...

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Ford Revs Up Hybrid Range with 2017 Fusion Energi

Joshua Hughes

May 27, 2016May 27, 2016

Changes to the Fusion Energi powertrain software and regenerative braking has taken the range up from 550 miles for the 2016 model. Ford has rolled...

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Kia Pumps Up Soul with Music and Hamster Spot

Olivia Pearce

May 26, 2016May 26, 2016

The new Soul Jam ad by Kia transforms the classic, Dueling Banjos, into an internationally-inspired anthem which debuts this week. Kia Motors is once again...

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Hyundai Gets Social with the Tucson for Canada

Joshua Hughes

May 26, 2016May 26, 2016

For the 2016 Tucson, Hyundai has tied up with two social media icons to add a fresh advertising spin to the latest campaign for Canada....

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Volvo Rolls Out Global Small Car Strategy

Thomas Ng

May 18, 2016May 18, 2016

The 40-series concepts demonstrate how Volvo plans to expand into the aforementioned lucrative market with a range of vehicles. Premium automotive giant, Volvo, has unveiled...

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Fiat Makes Classic 124 Spider Comeback with Wyclef Jean

Joshua Hughes

May 16, 2016May 16, 2016

The return of the 1967 model is being marked with a Fiat campaign featuring two primary spots and the ambassadorship of Wyclef Jean. Fiat is...

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Subaru Takes Outback to the Stars in Canada

Deborah Joy Peter

May 11, 2016May 11, 2016

Subaru Canada will launch #SubaruDarkSky in spring, a campaign to encourage the locals to travel outside and see the night sky. As evidenced by its...

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Honda Thinks Outside the Box for 2016 Civic Coupe

Joshua Hughes

May 10, 2016May 10, 2016

The integrated advertising campaign supporting the newly launched vehicle by Honda entails television, print, and digital executions. Honda has launched an integrated advertising campaign to...

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Acura Revs Up Pearl Jubilee with 30 Years Young

Deborah Joy Peter

April 28, 2016April 28, 2016

Footage intertwined with the current Acura line-up, featuring the next-generation NSX supercar, gives the ad a modern twist. In conjunction with its thirtieth anniversary celebrations,...

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Escalade Sky Captain Sees Conversion to Piano Edition

Thomas Ng

April 26, 2016April 26, 2016

Dubbed the Piano edition, the launch follows the updates made to the Escalade Sky Captain whose re-imagination was unveiled last fall. Vehicle conversion company, Lexani...